Why Know Your Why - Business Savvy Mama Podcast

Why You Need to Know Your Why

Do you know your why for your goals?

If you are like many entrepreneurs I know, you’ve got a LONG list of goals you’d like to accomplish in the coming year. And you’re fresh off some time away and raring to get started on making these changes.  I also know that after more than 11 years as an entrepreneur, even the best-laid goal setting strategies lose momentum.

But never fear, my fellow business savvy mamas, that is exactly why we are talking about why today. Specifically your why. Your purpose for setting goals. The root of the reason you want to make a change. 

You may be asking “why do I need to know why?”

Because that purpose is what is going to keep you motivated when you’ve lost momentum. It will pull you back in when you want to give up.

German philosopher Frederick Nietzsche once said, ‘He who has a why can endure any how.’ How many of us get tripped up in HOW we will meet our goals? How can we make more money? How can we find time to exercise or meal plan to eat healthier?

Focusing on your why…the purpose behind the change you want to make helps to keep you motivated when it feels like you can’t figure out HOW you are going to do it.

If you can take time to clarify your why when you are planning what you want to do and how you are going to do it, you will have tools you need to stay motivated.

In the past, you might have sat down at the beginning of the year or whenever you are looking to set some goals and made a list. You might have even broke those goals down in manageable pieces so make it not seem so overwhelming.

And even if you feel like you have planned, scheduled and made your tasks manageable, the momentum will start to wane at some point if you haven’t put yourself in the right mindset to make these changes in your life.

When you align the “what” of your goal with “why” you want to achieve it, you have a positive mindset tool in your back pocket to keep you motivated.

When you complete the simple exercise we are going to talk about in a minute, you can pull out and review you purpose on a daily basis to help you continue to invest in these positive life changes.

And rarely will meeting these goals only improve your life…when you make more money, it benefits your family and your team. Maybe even your clients because you are able to better invest in yourself. When you change your eating habits or start exercising, you can show up better for your spouse and your family. If you make good on your goal to travel more you benefit the travel industries. And perhaps inspire another mom entrepreneur to live their best life.

So how about it…ready to get super clear on your why so you can stay motivated and meet your goals?

How to Clarify and Know Your Why When Setting Goals

There are tons of books, YouTube videos and blog posts with super deep dives on discovering your purpose. And if you are interested in diving deeper, I highly recommend checking out both Start with Why and Find Your Why by Simon Sinek.

But for those of you just tip-toeing into the world of aligning your goals with your purpose, I have a simple exercise to help you clarify why you want to make this change. Because all goals are changes we want to make. The exercise also serves as a tool to help you stay motivated when you want to give in. And it’s as simple as grabbing a pen and paper…or the notes app on your phone and filling in the blank

I want to _________________ because _________________.

Then repeat over and over for every reason you want to make the change. I want to make $100,000 this year because it will help me pay off debt. I want to make $100,000 this year because I want to take my family on a dream vacation. Or I want to make $100,000 this year because I want to buy a new car.

Or maybe I want to lose 20 lbs because I want to feel better about myself in photos. I want to lose 20lbs because I want to feel comfortable in my clothes. I want to lose 20lbs so I can keep up with my active children.

There is no right or wrong to WHY you want to change. The important thing is squeeze every ounce of because out of your brain for your list. Then I want you to keep this list somewhere that is easily accessible. Those days when you don’t feel like putting in the work. Or going to the gym. Or settling for one glass of wine. Pull out the list and remember WHY you are working for this change. Every victory, no matter how small, gets you closer to completing your goal.

Ready to take action on achieving your goals? Let’s get super clear on your why. Fill in the blanks for “I want to _______________ because ____________” for as many reasons as you can possibly think of that you will benefit from this change. Then keep that list where you can review it regularly to keep your why, your purpose front of mind.

This week’s Family Fun Tip

Check out 1000hoursoutside.com to download trackers for both 100 and 1000 hours. 1000 Hours Outside was created by Ginny Yurich, a mom to 5 who wanted to help you set aside screen and get outside.

Click below to join my FREE Monthly Family Fun Bucket List community. We can work together to plan plenty of quality, intentional family time with the people you love.

Click below to join!


Need additional support in creating your best mompreneur life? Want to create a solid and simple plan to get your work done and have fun? Let’s jump on a free, no-obligation 15-minute call to see how I can help you feel more fun & fulfilled in your work and home life.

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