Mom Office Hours - Business Savvy Mama Podcast

You Need “Mom Office Hours”, Here’s How to Create Them

Do you set aside specific mom office hours to work on or in your business?

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Or do you just wake up with your fingers crossed hoping you can do some work today? Ever feel like you’re cramming too much into your day? Or like your energy is so scattered you can’t find your rhythm? It may be time to buckle down and create some specific mom office hours. This helps you focus on business building and client serving activities while your family learns to respect that mama’s working right now.

When you block out specific times on your calendar for mom office hours, you are more likely to actually do your work during those hours. Committing to scheduled time to work on your impact-driven tasks makes you more money and grows your community more successfully. Plain and simple.

And when you commit to an appointment with yourself to work, your productivity and focus will increase. When you treat these office hours just like you would if you were leaving the home…by communicating with your spouse, caregiver, or children that you are working and not to be disturbed, you and your family will start to respect your business as a business, not a hobby.

But Mom Office Hours Aren’t for Me

You might be thinking “my life is too inconsistent. I’m better when I just play it by ear and squeeze in work when I can.” Or maybe you’re saying “what I’m doing is working. Yeah, it can be chaotic but we muddle through.”

And muddling through might be fine for now. But when you start to treat your business like a business, you will see greater growth. Just think of the entrepreneurs you look up to…Do you think they are just squeezing it in when they can? Or do you think they are setting aside specific time for focused work?

Designating specific office hours helps you find a flow and dive into tasks that generate more income and reach more potential clients. There’s also a mindset shift that happens when you start treating your business as a business. Meaning you set aside specific time to work both on and in it. Haven’t seen the growth you hoped for with your business? It may be because your brain is subconsciously telling you it isn’t really a business…yet.

These assigned office hours help to feed the Productivity-Fulfillment cycle I like to talk about. When you are more productive, you’ll feel more fulfilled in your work. And feel more comfortable stepping away to spend time with your family in the evenings, on the weekends, or for a vacation. Feeling more fulfilled in your work and home life inspires you to focus and work more productively during your office hours. Because you want to leave your work to work hours and focus on doing what you love with who you love the rest of the time.

5 Steps to Create Your Mom Office Hours

Ready to schedule your mom office hours? Here are 5 action steps you can take to next level your productivity, grow your business, and confidently step away from work to focus on family life each day.

  1. Plan Work Blocks – Look at your schedule for the week and determine when you can “work”. You might base these blocks around when you have clients. You might want to work a few hours each day. Or you might want to have long days where you bust out everything you need for the week. Each one of you is as unique as your business. You know your needs. The big takeaway is to block out that time on your schedule and treat that time as an appointment.
  2. Communicate Your Plan – Once you have blocked the time out, it is important that you let the other people involved know what’s up. The people we live with aren’t mind-readers. So if we need focused time and space, we need to communicate this need with the people around us. Got little people who might not understand “mommy’s working, go play for a while”? You need step 3 which is…
  3. Problem Solve for Distractions – You might to arrange childcare for you kids. Or something as simple as turning off phone notifications. The important thing is to recognize what distracts you while you are doing your focused work. Then create a solution to the problem in advance rather than putting work aside.
  4. Have a Specific Work Space – Once we have the time blocked out, we’ve told our family what’s up, and we’ve limited distractions…We need to go to our workspace. Does this mean you need an office? No, not at all. I built my first business from my laptop at the kitchen table. But I had a specific workspace and a place to organize what I needed to do my work. When you create a workspace, your mind will know the routine. And slide more easily into “I’m going to work now” mode. Plus, when you have a workspace, you won’t waste that precious time you’ve set aside to work searching for what you need to do your work. Whether it’s an office or your laptop with a portable file box full of what you need, designate a workspace.
  5. Make a Plan – Know what you need to work on or your goal for your allotted mom office hours. We don’t want to waste time figuring out how we will spend the time. Look at your to-do list when you plan your work blocks for the week. Assign a specific task to each block. No multi-tasking because we want to focus on completing an impact driven task during this time. And remember Parkinson’s law which states “work expands to fit the time allowed”. That’s part of the magic of office hours…If you say “I am going to finish this project or this task during these office hours”, you are much more likely to finish it during that time. As opposed to giving yourself an open-ended time frame.

Your action steps for today are to create some mom office hours in your schedule for the rest of this week or next week. Look at your schedule and plan the time to work. Communicate with your spouse or children when that time will be. Pre-plan for any distractions that may interrupt you from your focused, productive work. And make sure you have a designated workspace and clear tasks you will work on during your office hours. As I said before, when you treat your business as a business, your brain and the people around you will also see your business as a business.

Social Media Sucks - Business Savvy Mama Podcast

What to Do When Social Media Sucks Your Time, Energy, & Effort

Sometimes, social media sucks…

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Ahhh, social media…the blessing and the curse of 21st-century entrepreneurship. And probably life in general. Full disclosure before we dive in…I love social media. In fact, I may love it a little too much. Which is why I created some social media boundaries for myself…which are a constantly evolving work in progress. And I wanted to share some steps you can take to protect your time, energy, and effort when you know social media is a vital part of running your business but social media sucks you into scroll holes.

Identifying and addressing any social media sucks in your daily routine help to protect your time and energy. And maybe most importantly, your mindset.

If you can create some clear rules around who, what, when, where, and how much you engage with social media, you can continue to use it to grow you community, build your brand, and make money…just with some clearly defined and maintained boundaries to protect you.

The strategies I share today help you shift from the “I have to spend lots time on social media to build my business, even though a significant percentage of the time I spend isn’t doing that” to “I am going to be intentional how I spend my time on social media”.

Depending on your stage of business you are in, you may feel like you have to show up everywhere, every day, at all hours. And I get that. When I started my organizing business in 2009, there weren’t even Facebook business pages. Fast forward to my coaching pivot in 2019 and I felt completely overwhelmed by sheer number of platforms and users. And the gurus say “go where your audience is.” Well, what if you don’t know where that is??? You have to spend time everywhere to figure that out, right? Maybe not necessarily so.

When you create an intentional plan for your social media, you can see growth without spreading yourself too thin. Or spending hours on multiple platforms and possibly losing precious time to mindless scrolling. I may be speaking from experience here.

You’ll approach social media with a clear plan for what you post. And boundaries around how much time and energy you spend on a platform outside of your business building activities.

This new clearly defined, boundary-bound plan of action for your social media will benefit your community because your time on social media will have a clear goal serving them. And you’ll reclaim time to focus on other aspects of your business, your family, or yourself…Sans cell phone by creating clear parameters around your social media use.

Creating Boundaries When Social Media Sucks

Ready to create some boundaries around your social media to protect and efficiently use your time, energy, and effort there? Here are 4 ways you can easily create those boundaries, especially when you are feeling sucked in:

  1. Take a break. Whether for a day or a week or whatever time you need. Maybe it’s just from a certain platform that really sucks you time and energy. Step away from daily interactions. Of course, you could still schedule content if you feel it necessary. (And I’m sure social media experts are cringing when I suggest you post and ghost…but it’s just for a little while.) The idea is just to hit the reset. Spend your time elsewhere. See how you feel and how your daily patterns, thoughts, and focus changes.
  2. Scale back on the number of platforms. If you’re spent trying to keep up with Facebook and Instagram and TikTok and YouTube and Pinterest and Clubhouse and whatever new flavor of the month social media pops this week…scale back. Where are you seeing the most growth? Which platform do you enjoy the most? Where do you have the strongest community or most interactions? Maybe you chose a platform for business and a platform for personal time. But by scaling back the number of places you are creating content for and posting to, you can reclaim time and energy to funnel into other activities.
  3. Set Time Limits. Who gets stuck in scroll holes? You can’t see me but I am raising my hand high. In fact, when we were deep in the thick of the quarantine, I spent close to 4-5 hours a day scrolling according to my phone’s tracker. 4-5 hours!!! And I can tell you nearly all of that was not “work related”. Both Apple and Android have built-in trackers that allow you to shut down access to the app after a certain time period. And there are third-party apps that do the same thing.  The idea being that you can limit mindless scrolling and focus energy when you are on the app because you know if you don’t get it done in your 60-90 minutes of app access a day, you’ll have to wait until tomorrow. It’s like Parkinson’s Law says “work expands to fit the time allowed”. If you say you will get your social media work by spending 60 minutes a day on the app, you will. If you have no parameters, the time you take will also have no bounds.
  4. Hire help. Finally, if you are easily distractable, prone to mindless scrolling, or you feel like building your social media presence sucks way too much of your time, energy, and effort…hire a professional. Just like any time you hire an expert to do the job they are an expert in, they can do it faster and with better results. Freeing you up to spend time in your zone of genius without the risk of getting sucked into a scroll hole.

Looking to scale back how much social media sucks your time, energy, and effort? Your action step for today is to apply 1 or more of the strategies. Take a break. Scale back the number of platforms you are using. Set time limits for daily platform use. Or hire a professional to help with your social media. Any one of these things can help you re-evaluate and re-calibrate your relationship with social media. And put you on the path to reallocating your time and energy.

Stop Avoiding the Hard Stuff - Business Savvy Mama Podcast

How to Stop Avoiding the Hard Stuff

Bye-bye procrastination! It’s time to stop avoiding what you need to do…

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Last week we talked about what you should work on first. Well, what if that thing is something that you don’t really want to do. We need to stop avoiding the “hard stuff”. We all have aspects of our business where’s it’s like pulling teeth to get it done. Maybe it’s your accounting. Or email marketing. Or cold calling leads.

For me, it’s DM’s. I don’t know why I struggle because I LOVE connecting with my community and it is always a positive exchange. But so often I put it off. Sound familiar? You know it will be good for you or your business. You’ve have positive results from this action in the past. And yet, you still can’t get motivated to act on that thing. Well, mama, that is exactly why we are going to talk about how to stop avoiding the hard stuff.

I like to talk about what I call the “Fulfillment-Productivity Cycle” with my clients and community. When you’re more productive, you feel more fulfilled. And when you’re more fulfilled, you feel more productive. When you finally do the stuff you’ve been avoiding or regularly add the tasks you know will benefit you but you can’t find the motivation for to your routine…you will find the joy of crossing it off your to-do list or the progress you see from taking action far outweighs whatever joy you think you have by avoiding it.

When you start committing to taking action, to putting it on your schedule, maybe even finding accountability to hold you to completing the task, you will start to feel relief that you’ve completed it. Finally! And, many times you will see an impact. You’ll find a place you’ve been wasting money by reviewing your Quickbooks. You’ll connect with a potential client who says “I’m so glad you reached out, I’ve been meaning to call you.”

Avoiding the hard stuff just creates more anxiety. And I don’t know about you, but mom entrepreneur life itself, especially this last year during a pandemic, has enough anxiety on its own. But for some reason, it the back of our minds, we think if we just don’t do it, we might not have to do it. Or another way might pop up that doesn’t seem as hard. And I don’t know about you, but that is rarely the case. All the avoidance did was cause me stress and potentially cost me money or new clients or a good night’s sleep.

You might be thinking “I hear you, Christy but”…and then a whole line of excuses pops up in your brain. I’m an introvert. I don’t know what to say. My finances are such a mess and I’m embarrassed to show someone. I don’t know how to ask for help. I can’t afford help and I can’t do it alone. And let me tell you. You are not alone. Nearly every entrepreneur feels some sort of doubt, imposter syndrome, embarrassment, shame, or fear. It’s the ones that find a way to overcome those thoughts that succeed. And I want you to succeed.

I want you to feel confident tackling tasks outside your comfort zone. To feel confident asking for help from professionals that can get you on track for greater success. And to finally cross that task off your to-do list and think “wow, that wasn’t so bad! Why have I been avoiding it for so long?”

You will start to see growth from completing these impact driven tasks you’ve avoided. And you’ll build confidence or strategies around how you can continue to complete this task in the future without avoiding or delaying it.

And to tie this all up in a neat little bow, when you do those hard thing. The things you’ve been avoiding or putting off, you will feel more fulfilled. You’re fulfilled from crossing them off your list. You’ve fulfilled because you see a result from completing the action. And when you feel fulfilled, you’ll be motivated to do it again. To feel more productive. Not to mention, as fulfilled mama you show up happier and less stressed for your family. Which fulfills you in another way.

How to Stop Avoiding the Hard Stuff

So remember…avoiding a task that you know is beneficial or necessary increases your anxiety. Which can cause irratibility, restlessness, lack of concentration, sleeplessness…just all around no beuno. Instead, let’s make a specific time to commit to working on that hard thing. Maybe find some sort of accountability to check in that you’ve started or completed the task. Think of how good it will feel to finally cross that item off you to-do list and know it is no longer hanging over your head.

Here are your action steps to finally tackle that hard thing you’ve been avoiding. First, I want you to visualize yourself completing the task…maybe you see a successful phone call ending with taking a credit card number. Or maybe you see yourself with extra found time because entering six months of expenses you’ve been avoiding didn’t really take that much time. Perhaps it’s just you smiling in your office chair proud that you did the thing. Feel into how good getting it done feels.

Next, add it to you schedule or make the appointment you need to do it. Not just your list where it gets moved from day to day. Your actual schedule.

And finally, tell your spouse, friend, or coach that you are committing to completing this task on this day by this time. Then ask them to check-in. Accountability is a very powerful motivator.

What You Work On First - Business Savvy Mama Podcast

Why You Need to Know What to Work On First

Let’s talk about what to work on FIRST.

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Tell me if this sounds familiar..you finally manage to carve out time to work on your business. You sit down at your desk or kitchen table or on the couch with your laptop, look at your list of tasks to do, and feel completely overwhelmed. Where do you even start? Opt-in? Pinterest? Networking? Does it even matter?

Well, yes. What you work on first does matter. And that is why today we are talking about why you need to know what to work on first versus just diving headfirst into your list willy nilly.

As a mom entrepreneur, making the most of the time you work is essential to striking any sort of balance between running a successful business and maintaining a happy household. When you know what to work on first, or your “Impact Driven Tasks” as I like to call them, the energy you put into work will have a greater affect. In time, you may start to see that you can reduce or stop doing tasks that don’t make an impact. And less tasks means (ding, ding, ding) less time and energy spent working…and more time for your family and yourself.

If you can get in the habit of clearly defining what you NEED to do versus what you WANT to do first, you can start to feel this shift in your productivity and time management. Up until now, you might have just thought “as long as it gets done, does it really matter what I do first”? Or “I have to do it all so I might as well start with the stuff that I like to do”.

But you don’t have to live with those feelings of confusion and overwhelm. You don’t have to feel like by working you have to sacrifice time with your family. Or by spending time with your family you’re shirking responsibilities and putting your business at risk.

Benefits of Know What to Work on First

A regular practice of prioritizing your tasks means you get the truly urgent and important tasks out of the way. It means you may realize that there are tasks you don’t really need to spend time and energy on because they aren’t truly impact driven.

And when you focus on tasks that have a due date, have a consequence, impact your community growth, or will help you make money FIRST, you don’t have to worry if mom life happens. Or you want to take a few days off. Your impact driven tasks are done. Go take time off or care for your sick kid.  

When you can leave your work at your desk because you know your priorities are met, you show up more present for your family…Whether it’s for pleasure or in case of emergency.

How to Determine What to Work on First

Are you ready to tackle what matters most on your to-do list? Let me my TRIM Your To-Do list method to make determining your priority tasks easier…

  1. Is it time sensitive? Is there a due date? If yes, it is a priority.
  2. Is it required? Do you need to complete this task as part of a larger task? Is there a task where you can’t proceed until this part is complete. If the task is require, it is a priority.
  3. Does it have an impact? Will there be a positive or negative consequence with this task…like if you don’t sign up for a conference it might sell out? Or if you don’t show up LIVE for you community like you’ve told them you would, they might stop showing up for you? If the task will have an impact, it is a priority.
  4. Is it money related? Will completing this task make you money? Will not completing this task cost you money? If yes, it is a priority.

Your action step for today to make sure you work on what matters first is to run your to-list through my TRIM You To-Do List questions…Is it time sensitive? Is it required? Will it have a impact? Is it money related? If you answer yes, your task is a priority. If you answer no to all the questions, best to focus your energy on another task first.

“Where your focus goes, energy flows.”

Tony Robbins
Creating Systems - Business Savvy Mama Podcast

Systems: What Are They and Why You Need Them

Have you created systems for your business or home life?

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In this episode, we are going to dive into one of my favorite topics…creating systems. And I know when people hear systems they think “rigidity” or “inflexible”. But I am hoping by the end of today’s episode you will see that systems give you freedom. They help you combat decision fatigue, make fewer errors, and get more done in less time. Which of course leaves you more time and bandwidth for you time. Or time with your spouse. Or time with your family.

Let’s start by defining “system”. A system is a series of tasks completed with the objective of a particular outcome. For instance, I have a very detailed system checklist for every podcast episode I put out from the idea to the release date to the graphics and possible guest interviews. I want to make sure I do every “I” and cross every “t” so I have a system in place to make sure I do that. Because I have mom brain. And forget things.

Sometimes your systems may become part of your routines. As in I routinely use my podcast system as part of my routine to release two podcast episodes per week. My routine is the action I do regularly. My system is a series of tasks aimed at a particular outcome.

The fact is, the more systems you can create in your day, the more mental bandwidth you can free up for decisions and actions that matter. It’s estimated that you make up to 35,000 decisions a DAY. No wonder you’re tired. But creating systems means you don’t have to decide what’s next. You know because it’s on your check sheet.

Can you take time to jot down each step the next time you perform a regular task? Like the steps for creating a blog post? Or assembling a social media post? Or onboarding a new client? Then you can create a successful system.

Currently, you may have a sort of loose knit structure to your tasks. You may think that you’ve done something so many times that there is no way you’ll forget a step.

But what happens on the day you’re distracted by a sick kid or something on the news and you do miss a step. I don’t want you to kick yourself for not taking a few extra minutes to create a system so you can streamline your decisions and double-check that you didn’t miss a step.

You may feel like this is too much work. Or that you really aren’t that bothered by regularly recreating the wheel. But trust me. Your brain knows. It’s tired. It wants to be creative or focused on making crucial decisions that can help your business grow.

And speaking of business growth…when you create systems now for those regularly performed tasks, you make it easier to pass them on as your business grows. If you alone know the secrets, it can be difficult to teach your process to someone else. Or you’ll still need to create a system when you bring them in. So why not do it now and start reaping the benefits?

Benefits like fewer decisions to make so you free up your bandwidth to make more creative or important decisions. Or fewer errors because you can run down a checklist to make sure every part of your task is complete. And your brain loves structure. It loves knowing what to expect and your systems provide that stability and structure to your day and business.

Think systems are just for your business? Think again. You can create systems to help offload decisions and make life easier in your home life. Like a system for meal planning. Or cleaning your home. Or planning intentional, quality family time. Wink, wink, nudge, nudge. Imagine…what if you could answer the questions “what’s for dinner” or worry about what you’ll make at the end of a busy day because you have an easy system in place so everyone knows what you are eating when.

3 Steps to Create Systems

Have I persuaded you to sidle up to the systems express? To climb aboard the locomotive to get more done with more clarity, fewer mistakes, and less decisions. It’s as easy as 1-2-3:

  1. Recording – First, choose one, specific action like sending an email newsletter or creating a weekly meal plan. Make a detailed list of every step in your process.  I recommend charting the steps while you are actually going through the motions so you don’t miss a step. And be sure to include EVERY step. You may fill in the blanks if this is something you have done many times before but, remember, you may not be the only one using this system. Include every step so you can make your system foolproof.
  2. Reading – Next, read through your system to make sure you’ve included every step. As you read through your steps, make sure each step logically leads into the next without jumping ahead. Or expecting the person following it to “just know” that there is something missing.
  3. Reviewing – Finally, have a colleague, team member, family member, or friend review your steps. Chances are if it makes sense to them, it will be easy to implement for anyone who needs to.

See, that doesn’t sound so bad right? It’s as easy as Recording, Reading, and Reviewing. Record your steps. Read through them to make sure you didn’t forget a step. And review them with someone else to make sure they make sense.

But I also totally get if it still feels like too much. Especially if the idea of structure is new to you. That is exactly why I’ve created 10 Simple Systems to get you started.

In this course, you’ll receive simple systems to get your started in areas like recording your monthly metrics, determining your priority tasks, and even taking time off. And as a special introductory offer, I’m giving all listeners $20 off the regular price. For just $27 you have access to all 10 simple systems to help you clarify your steps and streamline your decision making.

Click to grab your copy 10 Simple Systems and save $20 by using the promo code “podcast” at checkout.

Family Fun Tip

This week’s tip was inspired by my sister and her brood of 4 kids under 8. One of their favorite family activities is to have a living room camp out. Sometimes they make a fort and sometimes they just throw the sleeping bags in a pile. You could make it feel more like a real camp out by making s’mores on the gas range or in the microwave or putting on your shoes in the middle of the night to walk to the neighbor’s to use the restroom. 🤣🤣 🤣 But seriously, her kids LOVE these campouts. And it’s just another example of how our family time and memory making doesn’t have to be expensive or time-consuming. It can be as simple as sleeping bags on the living room floor.

Remember if you have a family fun tip you’d like to share, be sure to DM me or tag me on Instagram @businesssavvymama. And you can pick up your free copy of my Family Fun Bucket List below to make sure you are scheduling plenty of time for doing the things that you love with the people you love.


Family Fun Bucket List - Business Savvy Mama
Want to Work Less? - Business Savvy Mama Podcast

Want to Work Less? Start by Knowing Your Numbers.

Are you looking to work less? Um, yes please!

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I am doing a bit of practicing what I preach and scaling back my workload this month. And how do I know that my business won’t completely disappear? Or you won’t forget my podcast for the next 4 weeks? Because I have made a practice of analyzing my numbers on a regular basis so I can lean into my priorities and work less.

And if “analyze” sounds complicated or scary to you, we can call it knowing your numbers. Or charting your numbers. Or tracking your followers…tracking of course meaning how they are responding to you and not like they are a wild turkey. 🦃

Knowing your numbers helps you to see patterns and growth. It helps you identify where to lean in. And where you can let go. It helps you develop content your community will respond to based on what they’ve already told you they like. And all of this helps you work less by working productively.

If you can take some time on a regular basis to chart all the measurable numbers in your business, you too will start to see patterns. And these patterns are what will help you focus your efforts and show up where your customers are delivering what they want from you.

How Can Tracking Help Me Work Less?

It’s very easy to think “I just don’t have time to look back, I want to keep moving forward.” Trust me, I’ve been there. But all the hustle in the world doesn’t mean you’re connecting with potential clients. A viral Instagram post won’t necessarily translate to dollar signs. Burning yourself out doing all the things in all the places won’t grow that “know, like, and trust” factor with the people you want to work with.

As we head into the busy holiday season and the start of 2021, you might feel overwhelmed by trying to plan what the future of your business looks like. Or you might be thinking “screw it, it’s the holidays, I’ll worry about my business in January.” It can be very stressful when you find your brain in so many places at one time.

But when you can start the practice of knowing your numbers, you can see the places to scale back when your mom life gets busy, like during the holiday season. And when you start to plan for January and quarter 1, you can create content and promotions for your ideal audience based on what they’ve told you they want in the places where they want to hear from you.

Knowing your numbers can also help you create content when your exhausted mom brain just doesn’t know what to say any more. You have a list of what your audience liked in the past…all you have to do is figure out a new way to present it. Or drill down deeper into the topic they’ve told you they want to hear about.

And finally, knowing your numbers helps you stay present with your family. Hear me out…the numbers tell you where to be and what to present, from content to products. They also tell you what is most important…your priorities, if you will. Once you know those priority tasks on a daily or weekly basis, you can schedule a time to complete those, knowing the truly urgent and important tasks will be done. Leaving you plenty of time for family game nights, holiday lights, or caring for sick children. Because, tis the season, unfortunately.

Start Knowing Your Number to Work Less

Creating a way to track your numbers is easier than you might think. Of course, you can make it more complicated if you want. but honestly, a basic Excel spreadsheet works.

To start, in the first column, list all the places you show up for marketing. Be sure to include social media platforms, email opt-ins, blog posts, and website statistics. Next, create columns for each month by name or week by date.

If you are just starting out, tracking monthly may give you enough data so you know where to lean in. If you want to dive into weekly recording, be my guest. What’s most important is that you are consistent so you can see the patterns. Where are your followers connecting with your content? Which items have the most purchases or views in your store? What do your potential customers respond to when it comes to social media posts? This is part 2 of my know your numbers process.

It’s not just the numbers of followers, email subscribers, or sales but also the types of content your community responds to. Are there certain angles of your product pictures that received more likes on Instagram? Is there a certain opt-in that resonates more with your potential clients? How are your website visitors finding you? And which sites refer the most viewers?

All these data points from where you are growing to what your audience is responding to helps to inform what you do going forward. Does your audience love when you post quotes? Incorporate more of them into your feed. Do they like a particular style or color of shirt in your boutique? Search out additional items based on what they like. If you are spending tons of time creating content for Facebook but it isn’t referring any traffic to your website, lean into Pinterest more because customers are actually finding you there. You don’t have to be all the places. And you don’t have to constantly recreate the wheel.

Your numbers tell a story. As a result, that story can help you scale back or ramp up. And giving your audience more of what they want where they want it is only going to improve your reach and, in turn, your bottom line.

As we start this final month of 2020, I encourage you to take a little time to look back as you move forward. Create a list of where you show up and how many people engaged with you on that platform or in that space during the previous month.Next, look at what your community responds to…which posts, which products, what platforms lead someone from your community into potential client territory. And finally, as you start to plan for 2021, use the information you find from your monthly review of your numbers to create content and products based on what your audience already wants from you.

In conclusion, my mom entrepreneur friends, that is how you use the power of your numbers to minimize tasks. How you eliminate extra steps. How you use your time wisely and more effectively to complete tasks quicker. And spend more time with your family during the holidays or at any time of the year.


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

Family Fun Bucket List - Business Savvy Mama
What Not to Do - Business Savvy Mama Podcast

How to Decide What NOT to Do

Do you know what not to-do when it comes to your to-do’s?

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Last week I spent time with some amazing entrepreneurs during a virtual retreat. We discussed productivity with family around. And there was a bit of a discussion around permission of what NOT to do.

As a mom entrepreneur juggling all kinds of balls, it is SO important to distinguish between what is a priority and what is not. And also that you permit yourself to let some things go. To either delete them completely. Or delegate them to someone else. Or delay them until you have time or actually need to complete them.

By ranking the items on your to-do list, you stop giving equal weight to tasks that aren’t truly important. And you will find yourself feeling less overwhelmed or pulled to do so much.

The Greeting Card Test

Back in my professional organizing days, clients would often struggle to determine the items that were truly meaningful, had an impact, or were worth keeping. I developed what I called the “Greeting Card Test”.

Say you have a stack of greeting cards from your child’s first birthday party. Some of the cards contain beautifully written, personal messages from Great Grandma Annette. And others simply say “Bob and Jane”. And you can’t even remember who Bob and Jane are. By keeping all the cards in the stack, you diminish the value of the truly special ones. If you had to rank that cards on a scale of 1-10, you would probably rank Great Grandmas Annette’s card a “10”. And random Bob and Jane’s card a “1”. Yet, by keeping all those cards without discarding the ones that aren’t truly important, you devalue all the cards. Everything is of equal importance. And if everything is a 10, nothing is a 10. The same applies to the tasks on your to-do list.

Can you evaluate the tasks on your to-do list? Learn to separate what is necessary and important from what can wait or go away? Then you will effectively manage your time and use it more productively

Up until now, you might have just looked at your to-do list tasks with equal weight. Or you do the things you like to do first to start crossing items off. You know, just to complete something.

But you also may feel unproductive, unsuccessful, or unprofitable. The tasks you choose to spend your time on could be responsible. You are working. And working hard. You actually work a lot. But are you working on the right things?

By developing skills to evaluate and prioritize your tasks, you’ll develop confidence in what projects need your immediate attention. And you’ll develop the skill to ask for help for tasks that others can complete for you.

When you start to write an effective to-do list, your personal list may start to shrink while actually accomplishing more. Who wouldn’t prefer 7 focused, productive tasks in day to 14 with some spilling over into the next day because you don’t have the stamina to get it all done.

Learning to delegate tasks that don’t need your expertise helps you finish your work day on time. It helps you share the responsibilities at home and feel less resentment over the perception you need to do it all. And when you know you’ve focused on the urgent and important rather than what not to do, you can confidently close up shop at the end of the day. You can show up present for your family knowing you’ve completed the tasks that will have a positive effect on your business or home life. Instead of saying “just one more thing” or letting your mind wander during family time because you’re didn’t get something done.

How to Decide What Not To Do

But where do you even start evaluating all the things that need done to determine where it fits?

Let’s start with a quick overview of the 4 D’s of Time Management. When it comes to tasks you should Do It, Delegate It, Defer or Delay It, or Delete or Drop It. But how do you decide what needs you to “Do It” and what fits into the other “D’s” aka what NOT to do. I love to run tasks through my TRIM Your To-Do List Flowchart which asks

  • Is it time-sensitive or has an approaching due date coming soon?
  • Is it required, meaning it is necessary for your work or home life or there will be a consequence?
  • Will it make an impact positively or negatively on your work, home, family, or health?
  • Is it money related? As in it will help you make money or will affect your financial health if it’s not completed?
TRIM Your To-Do List Flowchart - Business Savvy Mama

Grab your FREE Priority Recipe download along with a printable copy of this TRIM Your To-Do List Flowchart by clicking here.

If you answered “yes” to any of these questions and it requires your specific expertise to finish, it falls into the “Do It” category.

For instance, writing a guest blog post that is due on Friday is time-sensitive, require, will make a positive impact on your business, and requires your specific expertise.

If you answered “yes” but someone else could help you out, it falls into Delegate It. For instance, you need to pay your household bills which qualify as time-sensitive, required, and money-related. BUT your spouse is perfectly capable of signing into the accounts to make sure they get paid. You’ve just never asked for help.

Or maybe you’ve been working on revamping your website but it isn’t really necessary. There isn’t a deadline. You are not required to do it. Your current website is converting you just don’t like the way it looks. And there wouldn’t be an immediate impact to your financial health if you kept working on it (except maybe it was taking you away from actual money making tasks). This would be an example of a task you would Delay or Defer until it became necessary or you found yourself with time to spare. Which I don’t know about you, but if I found myself with extra time, I don’t know that I’d want to spend it revamping my website.

And finally, if you answered no to all these questions…the task is not time sensitive, required, positively or negatively impact your life, and not money related…you need to Delete or Drop it. Your time is just too precious to waste. End of story.

I promise, the more you practice, the easier it will get to discern those important tasks you should do from the ones you delegate, delay or delete. And to make it even easier, you receive the TRIM Your To-Do List Flowchart as part of Your Priority Recipe, my free download with all the ingredients you need to focus on the tasks that matter and let go of those that don’t so you can spend more time doing what you love with who you love.  Click here to grab your FREE Priority Recipe today!


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

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