Your Questions Answered - Business Savvy Mama Podcast

Q & A: Time Saving Apps, Emergency Plans, & Mom Guilt

What do apps, family crisis, and mom guilt have in common?

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They are all part of today’s first (but not last) “Your Questions Answered” episode. I decided to change things up this week with a little Q & A from my community. I’ve collected your questions from Instagram related to time management, productivity and mindset. I truly believe that if one person speaks up with a question, chances are there are several other people out there feeling the same way or asking the same question. So hopefully we can answer some of your questions today even if it wasn’t a question you submitted.

Time-Saving Apps

First up, Jen @mcraedesign.nc asks…

“Is there an app to schedule stories on Instagram? I’d love a link of time-saving apps too.”

Thank you for that question Jen…and yes, I definitely have some apps that help save time and make you more productive. Before I share those, as I suggest with many things you might add into your routine, make sure you are super clear on WHY you are making this change. It doesn’t have to take weeks of journaling and meditating, but just think for a few minutes about the purpose behind adding this app to your phone or daily routine.

And the reason I suggest this pause is to make sure you aren’t just adding to add. Is this app or new routine going to help you manage your time better or feel more productive at the end of the day? If so, it is definitely worth that time and the effort you will put into utilizing the app. If not, it may be better to refine a system you already have in place. That said, here are some apps that save me time or help me work more productively.

  • Time on Apps – Both Android and Apple offer a way for you to see how much screen time you are using. When I started checking my screen time, I was floored. I honestly didn’t think I was wasting that much time a day mindlessly scrolling. But alas, numbers don’t lie. In addition to seeing how much time you spend staring at your screen, you can actually set limits on certain apps within your phone or tablet settings. Once you’ve used up the time for the day, it will not allow you to open that app again until the following day. While not apps per se, I found these tools so helpful in providing a check on my screen time, which in turn led to me reallocating that time to family or work priorities.

  • Focus To-Do – This app helps with the Pomodoro technique…which in a nutshell is working in bursts of 25 minutes with a short 5-minute break. This app times the Pomodoros for you and allows you to adjust your work and break time as needed. For me, this is helpful because if I look at my timer and it says I have 15 minutes left I think “ok, I can keep this up for 15 more minutes”.

For a deeper into the process and positives of the Pomodoro technique, click here to check out the episode “Why Mom Entrepreneurs Need the Pomodoro Technique”.

  • Instacart – My next app for saving you time is Instacart. Or any sort of grocery ordering app or service, really. I didn’t start using it until we were under quarantine. But I don’t think I will ever go back to traditional grocery shopping.

As mom business owners, our home life and work-life are so intertwined. So anything we can do to alleviate stress or save time in either arena is helpful. I love that these apps save my previous purchases so I can easily order items I have in the past. I love that I don’t get distracted browsing the aisles. And I love that I can be spending time with my boys or working with clients while someone else gathers my goodies. I know I was late to the grocery delivery or click-and-pick-up game, but if you are looking to save time you should definitely try it.

  • Evernote – Next is Evernote. I think of Evernote as the corkboard of apps. It’s a great way to collect all those snippets, lists, ideas that pop into your head, or articles you see on the internet. Then you can easily refer back to them when you want to. And I love that you can use it on your computer AND your phone.

One way I use this to save time is by writing my captions for Instagram on Evernote. Then I copy and past them on my post on my phone. I can bust out a caption much quicker on my laptop and even copy-paste snippets of blog posts or emails I’ve written more easily. I can bank the captions for the posts I am planning for the week. That way I ready to post easily throughout the week.

  • Scheduling Instagram Stories – And speaking of posting to Instagram, Jen’s first question was about apps to schedule Instagram stories. And the answer is “yes”. And “no”. Yes, there are apps that allow you to plan your stories content. And decide when it would be best to schedule. And the no is that nearly all platforms will post your stories directly. Most operate by allowing you to create the content through their app. Then they’ll send you a notification when it’s time to post.

I personally have tried both Planoly and Tailwind for scheduling stories. I found that when I received my posting notifications, I was still tweaking and posting them myself. So I didn’t feel like it actually saved me much time. But if the idea of batching a weeks worth of content and scheduling notifications to remind you when to post helps you stay consistent, serve your community, and grow your business without adding unnecessary steps to your marketing plan. 100% do it.

Business Emergency Plans

Our next question is from Stephanie @mammahustle asks…

“What do you do when you are dealing with a family crisis but also need to work on your business?”

This question is so good and so timely. Like, how many of us have dealt with some sort of family crisis this year…Whether it’s someone in your house gets sick. Or your kids are suddenly home for school. Or someone in your extended family has an emergency. And these crises or emergencies are always looming. How can you possibly prepare for them?

Creating a plan to work on your business when there is a family crisis boils down to 3 steps.

  1. Know your priorities…What absolutely must be completed because it is time-sensitive or consequential.
  2. Eliminate unnecessary tasks…If it will not have immediate and devasting effects on your business, let it go until you can resume full effort.
  3. Delegate…Are there tasks you can delegate out for the time that need to go away? Are there household tasks like cooking or cleaning you can hire out to give you time to work so you can then tend to the crisis?

Click to check out my episode “What’s Your ‘If Life Gets In the Way Plan’?” for more details on keeping your business going during unusual circumstances.

And if your emergency requires you to drop everything for a bit of time, it will be ok. Dedicating your time and energy to the priority of tending to your family is better than spreading yourself too thin. The stress of juggling too many balls, especially during times of crisis, can have lasting impacts on your mental and physical health. It takes a bit of trust but believe your community and your clients will be ready when you return.

Battling Mom Guilt While Trying to Work

And finally, I have a question from Deena @iamconfidentlyme. Deena asks…

“How do you deal with mom guilt when you’re working all day and don’t have as much time to engage/play with your kid(s)?”

Thank you Deena for this question. And I am 100% sure you are not the only one dealing with mom guilt gremlins. Let me start by saying mom guilt is all in our heads. It is a product of something or someone somewhere telling us that in order to be a good mom we need to act a certain way or buy a certain thing or spend every waking minute in direct eye contact.

The truth is, there are lots of different mom styles producing lots of amazing kids out there. Some moms only see their kids for a few hours in the morning and evening, and they are great moms. Some moms stay home but need to maintain the house. So even though they are within close proximity to there child all day, every day they aren’t in constant contact. And they are great moms. Moms who take time for themselves are great moms. Moms who spend all day with their kids are great moms. There is no 100% effective great mom formula.

That said, I encourage you to explore the root of the guilt…Is it unrealistic expectations or false depictions of what “working mom life” looks like? Worry about how your decisions will impact your child’s future? Trying to be a mom of all trades but master of none? So often our worries and guilt are rooted in a story our mind is telling us about what a good mom looks like and that we are not doing it right.

The only true story is that all moms experience some form of guilt…whether it’s from working or spending time on themselves or letting a baby cry or having another child. When you find yourself struggling with this work guilt, get to the root of what makes you feel that way. Ask yourself what is it that I am doing that is causing me to feel guilty right now? Then follow up with does my child know I love them? Am I setting a good example? Do I make time for my child? If you can answer yes, tell that mom guilt “buh-bye”.

This is a huge discussion and I know I just barely scratched the surface with that but I dive super deep into how to teach your kids to entertain themselves and the mindset around teaching your kids the important life skill of independence in my Independent Skills for Independent Kids course.

For tips for getting kids to entertain themselves, click here to check out my
Independence Skills for Independent Kids system.

Thanks to Jen, Stephanie, and Deena for your questions. And if you’ve got a question about time management, productivity, or working mom mindset, be sure to follow me on IG @businesssavvymama so you can submit your question for my next “Your Questions Answered” episode.

Family Fun Tip

This week’s family fun tip is inspired by the recent landing of Perseverance aka “Percy” on the surface of Mars. If you’ve got kiddos that love space, you need to check out NASA’s Space Place. You can find fun family games, crafts, and activities like Scavenger Hunts and Coloring Pages along with using Oreos to learn the phases of the moon or a fan to see the layers of the Earth’s crust. You can find all this intergalactic goodness by visiting https://spaceplace.nasa.gov/.

And if you’ve got an out-of-this-world idea you’d like to share with other mama’s out there looking for family fun, be sure to hit me up on Instagram @businesssavvymama. Just tag me or DM with your ideas to share. And if you haven’t yet joined my Free Monthly Family Fun Bucket List community, you can do so by clicking below. Each month you’ll receive a worksheet for you take suggestions from your family and schedule time together to make sure your family gets done every month.


Family Fun Bucket List - Business Savvy Mama
Shannon Baker - Business Systems Strategist - Business Savvy Mama Podcast

Shannon Baker – 5 Questions with a Mom Entrepreneur

Meet Business Systems Strategist and Podcast Host Shannon Baker…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts

I connected with Shannon around a year ago on Instagram. I love her easy going style and her simplified approach. She makes you feel like you can create business systems to make your life easier. Like your more than capable…which makes sense since her podcast is titled “The More Than Capable Mompreneur.”

As a Business Systems Strategist, Shannon helps busy women with service-based businesses create systems to automate the time-consuming tasks required to run a business so they can work more efficiently and have more time for what matters most!

As a podcaster, Shannon hosts “The More Than Capable Mompreneur” podcast which has been listed in the top 200 in two categories on Apple Podcasts. In her episodes, she shares tips, strategies and conducts interviews to help busy women be more productive and use the mom cracks of time to get things done so they can find a balance that works for them without the mom guilt, can invest in themselves, and grow their business without burning out.

Shannon lives in Maryland with her husband and 17 year old daughter who homeschooled for high school and graduated this past March. Now she’s a college student! They are a very faith-focused family so their goals allow them to stay focused and be successful without interfering with that. She loves coffee and red wine blends as well as doing puzzles…which has become her new hobby. Shannon continues to have a part-time job and she’s building my business on the side.

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Shannon Baker at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it?

I help busy women, especially mompreneurs, create systems to manage tasks to save them time and boost their productivity. This allows them to build their business on their own terms and spend time where it matters most.

I started my business as a virtual assistant while working full-time. After a few years though, being a VA was not the space I wanted to be in anymore. I had completed training to become an Online Business Manager but that didn’t light me up either. So I was at a crossroad, trying to decide if I should just close down my business and go back to work for someone else.

I took a summer off and just enjoyed time with my daughter and worked with just two clients on retainer. I also invested in private coaching with one of my mentors which helped me identify my mission, vision and purpose. That was October 2018 and after continuing to work with this coach I decided to take a major step in February 2019…I burned the boat and ended all of my contracts and went back to work part-time to reduce the financial pressure we had started to feel.

It took a lot of self-investment and mindset work for me to get comfortable with making the pivot from being a virtual assistant to being a business operations strategist. Not to mention, it took a lot of faith to admit to myself that I needed to make the change. Once I realized my true passion was putting things in order for a specific outcome I was able to move forward. This allows me to control where I use my energy to get the best results and I enjoy helping others do the same. That’s why I love processes and integrating technology.

2. What is your greatest strength when it comes to running your business? 

My business is structured to support my family and not take me away from them. So it has boundaries and I do all I can to keep it that way.

3. What is the area of entrepreneurship where you could grow the most? 

I’m getting more comfortable asking for the sale. But this has always been a struggle for me. Letting go of that fear is the only way my business will grow.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Be confident in my expertise and don’t negotiate my prices.

5. What is your best advice for balancing business and home life or creating intentional family time? 

Decide what is important and make your plans with that in mind. There is no such thing as work-life balance. It comes down to what is the priority at the moment which changes and arranging your affairs accordingly.

Where can we find you online and on social media?


Family Fun Bucket List - Business Savvy Mama
Fun as a Mom Entrepreneur - Business Savvy Mama

5 Reasons You Need Fun as a Mom Entrepreneur

Are you scheduling time for fun as a mom entrepreneur?

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“Geez, Christy, are you so obsessed with me having fun?”

Because you NEED it. As one of my coaches pointed out a few months back, Fun is Fuel. It fills your cup and keeps you going. And gives you a break you need and deserve. It reminds you why you had your kids or why you like your spouse. Not to mention it just feels good. See why you need fun as a mom entrepreneur?

If you can commit to planning simple, engaging activities ahead of time and making that time a priority, you can reap the benefits of being a fun mom. And a fun spouse. And a fun entrepreneur.

You don’t have to wait until your reach a certain level of success. Or until you have more money. Or until your kids are older. You can start and need to start having fun NOW.

One thing I find with many of the moms in my community or when talking with friends is that we overcomplicate fun. Or we are worried that what we can do won’t be exciting or memorable enough so we just don’t do anything at all.

But on the flip side, there are times we plan an elaborate outing for your family only to have kids complain and ruin the experience for us.

Let’s bring it back to simple. Just focus on being with the ones we love. And ask them what they would like to do. Chances are it is simpler and easier to work into your busy schedule than what our mom brains think up.

5 Reasons You Need Fun as a Mom Entrepreneur

And making time for fun is so worth it…let’s dive into 5 ways having fun can benefit you as a mom and as a mom entrepreneur and then I’ll give you some simple strategies for planning more fun with your family.

  1. First, having fun improves your relationships. It helps you connect with those around you. Setting aside specific time with your family and friends will strengthen your relationships and create memories. This special time with your loved ones helps you to step away and refocus on the relationships that are valuable to you.
  2. Next, having fun releases dopamine into your system. It’s one of those feel-good hormones that improve your mood, helps you feel more satisfied, and lowers your cortisol levels. Lower cortisol means lower feelings of stress. So fun means less stress!
  3. And taking a break from stressful work tasks to have a bit of fun also gives your brain a chance to relax and recover. This recovery period is vital to keep you working productively. According to research in a 2013 article titled “Why Your Brain Needs More Downtime” featured Scientific American magazine “Downtime replenishes the brain’s stores of attention and motivation, encourages productivity and creativity, and is essential to both achieve our highest levels of performance and simply form stable memories in everyday life.” 
  4. Having fun also increases our energy levels. Those nasty stress hormones like cortisol lead us down the road to anxiety and depression. Which in turn make us feel lethargic and unmotivated. It’s a nasty cycle, really. But adding some fun and play into our regular routine lowers those stress hormones and boosts our energy by increasing those positive endorphins and the dopamine running around in our system.
  5. And finally making time for fun will help stave off the burnout that so many entrepreneurs feel. Many entrepreneurs are so passionate about what they do that they are consumed by it. Many are running solo when which means they wear a lot of hats and do a lot of different jobs. And many work from home, causing feeling of social isolation during long, lonely days. That passion, overwork, and isolation is a recipe for the burnout so many entrepreneurs face. But incorporating fun means you are interacting socially, whether with your family or friends. It means your are giving your brain a rest from all the work you are doing to make your company a success. And making time for fun means you can replenish your productivity and creativity for more effective workdays without feeling tapped out.

So scheduling a bit of fun helps to improve your relationships, lower your stress, work more productively when you do work, increase your energy levels, and keep burnout at bay. Sounds pretty good, right?

How Mom Entrepreneurs Can Find Time for Fun

And if you’re thinking, all those benefits sound great, Christy, but I literally cannot add anything more to my plate, I got you. Fun shouldn’t cause stress. Fun should be fun. This is why I’m going to share how you can easily incorporate fun into your schedule…

  1. Get it on the Schedule…Look at your schedule and see when you can schedule weekly time for your family. Friday nights? Sunday afternoons? Tuesday before bed? If you feel like there isn’t time to make the time, something has to give. Because as I’ve shown, fun is important to your survival as an entrepreneur. Make the time. Do it regularly.
  2. Keep it simple…Have a game night. Read a series of books aloud. Cook together. Watch movies together. Take a walk or bike ride. It doesn’t have to be elaborate and time-consuming to plan. Simple time together is effective in improving your relationships and reducing stress levels. So keep it simple, sister.
  3. Don’t Do It Alone…Just because you’re the mom, doesn’t mean you have to do all the planning yourself. Empower your kids by taking their suggestions. You might be surprised at what sorts of simple activities spark joy in them. Not to mention, if the kids pick the activity, they are much less likely to complain.

Your action step for today to make sure you start making time for fun as a mom entrepreneur is to plan a family activity for this week. Get it on the schedule, make it something simple, and consult your family for ideas about what you should do so you don’t have to plan it all yourself.

This is the exact method I use every month with my family fun bucket list community. Members receive a monthly worksheet where they can take ideas from family members and schedule when the activity will take place. And if your family needs some help getting started, there are ideas with your monthly worksheet to get those fun, creative juices flowing.

Family Fun Tip

One of the reasons I like to share these tips is to show you that planning fun activities to fill your cup doesn’t have to be time consuming or expensive. Memories can be made when you keep it simple, make the time, and get creative. And creativity is front and center in this week’s tip.

With many of us suffering through colder temperatures and winter weather, it seems like a good time to absorb a bit of culture from the comfort of our couch under a mound of blankets. That’s why I’m recommending you check out Google’s Arts and Culture app. You can tour over 2000 of the world’s greatest art collections, monuments, and natural history museums. From The Art Institute of Chicago to the Palace of Versailles, from a tour of the White House to the National Museum in New Delhi, you can find virtual tours and information on arts, science, culture and history.

You can either download the Google Arts & Culture app or just visit artsandculture.google.com. If your TV has screen-sharing capabilities, you can share your tour right to your TV so you aren’t all huddled around your phone or tablet. So now even if you’re stuck at home, you can see the world.

I’d love to hear what fun you’re having with your family whether your weather is cold or whether your weather is hot. Send me a DM or tag me on IG @businesssavvymama. And if you haven’t yet signed up for my free Monthly Family Fun Bucket List, what are you waiting for? The March List will be arriving soon with ideas so you can plan plenty of fun quality time with your family, your spouse, or for yourself. Click below to join our bucket brigade and pick up your Free Monthly Family Fun Bucket List.


Family Fun Bucket List - Business Savvy Mama
Ali Jones - CEO and Found of Cyphter - Business Savvy Mama Podcast

Ali Jones – 5 Questions with a Mom Entrepreneur

Meet CEO and Found of the tech start-up Cyphtr Ali Jones…

I met Ali when she invited me as guest on her Instagram series “Friday Night Live” and we hit it off. I was so excited to chat with her again and have her share her incredible and honest journey with you.

From Executive Producer Assistant on big-budget films to tech startup founder & CEO to marketing consultant, Ali Jones lives in Louisiana where she’s balancing raising her toddler, hosting her IGTV series Friday Night LIVE, and helping entrepreneurs leverage emotional intelligence into their social media marketing to genuinely connect to their ideal client and enjoy making content without the burnout.

Ali is a mom of a 4-year-old and a big furball. She’s been happily married for 5 years. 2020 was a tough year for Ali in more ways than one…her son tested for Oppositional Defiant Disorder which required the whole family to learn different parenting methods in tandem with anger management and Montessori techniques. This along with her husband’s job loss and Covid diagnosis made the end of 2020 very difficult.

Even with all of the drama that 2020 has brought, they are still an extremely happy family that loves to go hiking, biking, and always look forward to another day in this blessed life. They are grateful for their community support and learned to just love each other fiercely through it all.

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Ali Jones at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it? 

As a founder of a startup, I’m wearing all the hats while prepping to hire my team. I developed a platform that allows you to follow up with everyone you meet via email the moment you meet them. I wanted to start this company because I have a passion for connecting people. I’m am also a marketing consultant with a focus on emotional intelligence and social media branding. I create quarterly marketing plans in addition to leveling up my client’s social media profiles and content strategy. As far as why I became a consultant, I never planned on doing this work, but I was getting asked to consult for authors and speakers and really enjoyed working with people that had a message and motivation to impact others. Marketing is something that I’m always thinking about, learning more about, and can’t stop talking about.

2. What is your greatest strength when it comes to running your business? 

Willpower is my greatest business strength and the only reason I have made it as far as I have. There are many hurdles to starting your own business, and the only way I’m able to have made it over them is by convincing myself to keep trying no matter how many times I fell down before.

3. What is the area of entrepreneurship where you could grow the most? 

I need to continue my education on my personal and business finances so that I can better understand when I can delegate and scale.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

I wish I would’ve believed in my own potential sooner and stopped the whole “fake it till you make it” mantra. I wasted a year and a half on stage competing with other startups for the attention of investors in hopes of having the funds to hire developers because “only smart people that are good with math know how to code.” Eventually I gave developing a shot and was able to develop my platform in 4 months and ran over 100 successful demos without having to sell of portions of my company to investors.

5. What is your best advice for balancing business and home life or creating intentional family time? 

Balance comes after you find what’s most important to you. You can’t sacrifice the things that make you happy in hopes for a more successful tomorrow. Happiness is wanting what you have, and success is having what you want. If you give up the things that make you happy, then you’ll never want the things that you have tomorrow if you sacrificed the best part of your life today.

Where can we find you online or on social media?


Family Fun Bucket List - Business Savvy Mama
Ashley Watson - Pretty Organized Chaos - Business Savvy Mama

Ashley Watson – 5 Questions with a Mom Entrepreneur

Meet CEO and Social Media Expert Ashley Watson…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts

Ashley Watson is a multi-passionate entrepreneur who’s leaped from small business owner turned virtual assistant to her current position as a social media expert. After spending more than 15 years in the hospitality world growing her knowledge of exceptional customer service, media marketing, and learning first hand what it takes to build a brick and mortar business from the ground up, she loves offering knowledge, experience, and creative services to her clients.

Ashley lives in Columbus with her husband and two boys. Theirs is a home full of Star Wars, music, and football! She’s been married for eight years and with her husband, for almost 11! She met him in Arizona where she had her first son. Then they moved to Colorado, where she had her second son. Now they are living back in her native Ohio to be closer to family and raise their boys.

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Ashley Watson at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it? 

I started this business to help support the back and of busy entrepreneurs. After owning several businesses in the last 10 years, I noticed that this was the one thing I struggled with as a ‘soloprenur’. I always had in the back my mind this idea that one of my businesses will be around fully supporting entrepreneurs. And after starting out as a VA I quickly turned to social media management. I know I will help run the back end of the business and I do all the sales and client communication. I have a Business partner now who is our operation manager.

2. What is your greatest strength when it comes to running your business? 

Taking the time to always learn. I never want to be the smartest in the room. And I have a lot of pride in the time that I carve out to keep learning. I continually make time to grow and strengthen my business and my team.

Ashely Watson - Pretty Organized Chaos - Business Savvy Mama Podcast

3. What is the area of entrepreneurship where you could grow the most? 

I would say starting to collaborate with other entrepreneurs to help each other grow.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Start out with confidence in your pricing. You know your worth and there’s no need to second-guess yourself. Not everyone will be your ideal client and that’s OK!

5. What is your best advice for balancing business and home life or creating intentional family time? 

To put in your calendar for your time off or your one on one time with yourself. Doing whatever makes you happy outside of work. To bring you back to a calm and positive state. This will only help improve your time as a mom and as a wife and as a person!

Where can we find you on social media?


Family Fun Bucket List - Business Savvy Mama
Luana HueSing - 5 Questions with a Mom Entrepreneur

Luana HueSing – 5 Questions with a Mom Entrepreneur

Meet the Maui Realtor Mom Luana HueSing…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts

Luana is a real estate matchmaker and problem solver who helps home buyers and sellers achieve their goals in their time-frame, without pressure. Just great service! 

Luana lives on the island of Maui in Hawaii with her blended family of 3 boys (22, 15, & 12 yrs old) and a 2 yr old grandson. These days they spend a lot of time at home due to Covid. Prior to Covid, her 15 yr old was in cross county and paddling. Her 12 yr old was in football.She believes it’s actually been nice not having to rush from one practice field to another. 🤣

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Luana HueSing at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it?

I’m a licensed real estate sales agent. I love helping my clients find the home of their dreams and build wealth. I don’t have a college degree. But I wanted to make the kind of income that required a degree. I was tired of living paycheck to paycheck. When I researched different careers and their incomes that required a degree, I started thinking about what options there were for me to earn that kind of income without a degree. Real estate is what popped into my mind. Which as crazy because this was in 2008 when the real estate world was crumbling. 12 years ago, I prayed and wrote in my journal “One day, I want to be a real estate agent.” 2 years ago, that prayer was answered and I became a licensed realtor.

2. What is your greatest strength when it comes to running your business? 

I like to build connections with my clients and potential clients. I take them from confusion to clarity and confidence. I use social media to do that as well as provide helpful tips and education. Whether someone chooses me as their realtor or not, if they learn something new from me that helps them make one of the biggest purchases in their life, that’s a win for me.

3. What is the area of entrepreneurship where you could grow the most? 

Confidence.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Stay focused on the goal. It’s so easy to get distracted with other projects or ways to make money. I’ve learned that entrepreneurship isn’t a sprint. It’s a learn as you go journey.

5. What is your best advice for balancing business and home life or creating intentional family time? 

I’ve learned how to better manage my time from listening to your podcast. I used to wake up 30 minutes before the kids needed to be up and ready for school. I always felt like I was trying to catch up and keep up. But now, I wake up at 4:30am which gives me 4 hours of quiet time to get work done before the day gets busy and hectic. This new routine has helped me feel less stressed and be more focused with my kids during the day. I’m also less distracted when my husband gets home from work. It helps family time be more intentional and meaningful because my mind isn’t thinking about work that still needs to get done.

Where can we find you on social media?


Family Fun Bucket List - Business Savvy Mama
Create a Plan for Goal Setting Success - Business Savvy Mama Podcast

How to Create a Plan for Goal Setting Success

Have you made a goal setting plan yet?

If not, I’ll make sure you make one today. Because when we take the time to plot the steps it takes to reach the goals we’ve set out, we see a clear path from where we are now to where we want to go.

Making a change, especially a major change, can feel exciting at first. But when that initial energy wanes, a clearly defined path helps you to continue to move forward rather than wasting the energy on indecision or overwhelm.

Take the time now, while these goals are fresh and you are feeling super motivated, to plot your path. To figure out your first steps. And maybe even to problem solve for predictable bumps along the route. Then you, too, can increase your likelihood to succeed.

Up until now, when you sit down to write goals at the beginning of the year or whenever you write your goals, you might simply say “I want to increase my membership to 100 members”. Or “I want to lose 25 lbs”. You may even brainstorm some ways to market yourself to a new audience. Or meal plan for healthy food. But without a long term strategy or plan, it is easy to lose momentum.

And right now, that momentum is high. But honestly, raise your hand if you say to yourself “this time it will be different. This time I will stick to it. This time I’m ready.” And then life gets in the way. Or maybe you get in the way of yourself.

Creating a clear path for you to reach your goal helps you know what your next step will be when you feel overwhelmed. You don’t have to know how you’ll lose all 25 pounds, just how you’ll lose 2 lbs this week. You don’t need to figure out where 100 people will come for your group, just where you can reach the next 5.

A goal setting plan gives you the exact steps you need to take on a daily or weekly basis. Stop wondering how you’re going to jump from A to Z today, and just focus on getting from A to B.

And as we talked about in last week’s episode about knowing your why for wanting to set this goal, so often you are not the only person affected when you succeed. Achieving your goals helps you make more money, have more energy, feel more confident, and show up better for your family and yourself.

How to Create a Plan for Goal Setting Success

So let’s dive into a quick exercise you can do to help create your goal setting plan and succeed at making the positive changes you desire in 2021. The example I’m giving today is for business related goals but you could definitely use this same process for any large goal you’d like to break into smaller, more manageable parts.

To clearly define the path to your goal, start from the goal itself. Let’s take our example of gaining 100 new members in our membership program over the next year….

How many new members do we want to add for each quarter of 2021? Let’s assume we’ll add to our numbers throughout the year. So we will add 15 new members in Q1, 20 in Q2, 25 in Q3 and 40 in Q4.

Next, we’ll look at those 15 members we want to add in Q1. This means we want to add 5 new members in each of January, February, and March. When you break it down weekly, you’ll want to add 1-2 people to your membership each week. Just 1-2 people.

And now, what can you do on a daily basis to nurture your community and bring 1 person into your membership this week. You can do that. You can TOTALLY do that. Like the saying “Think Macro, Act Micro.”

Figure out what those smalls steps you can take on a daily and weekly basis are that can bring you close to your goal. And, here’s the important part, WRITE IT DOWN. You’ve got too much on your plate, mama. You need a record of the steps you’ve created. And after you’ve written it down, it needs to go on your schedule. Bonus points if you share your plan with a coach or accountability buddy to keep you on track. In next week’s episode, we’ll dive deeper into scheduling and accountability in case you need some support around that.

I do want to leave you with one more important step as you create your plan of action and next steps for your 2021 goals. Think about what might trip you up.

Do you have vacations planned?

Does your family participate in sports or other activities?

What are the chances you or someone in your family falls ill?

Think about what has tripped you up in the past. What’s knocked you off your goal setting horse? Then plan how you’ll overcome it this time. Do you need to build in time to reset each month? Do you need accountability? What activities will take you away from your work or make it hard to get back in the rhythm? Know what can sabotage your success and pre-plan a way to stay on track.

So in review..when it comes to goal setting, creating a clear plan helps you break your goal down into more manageable steps. Then you can add those steps to your daily or weekly schedule. A plan also helps you know your next step so you don’t have to waste time and energy trying to figure it out. Time and energy that could be spent taking action instead.

And finally, think about what’s attributed to falling off track in the past. Is there a way you can pre-plan or pre-problem solve for when these challenges arise? And just like knowing your next steps, having that “in case of difficulty plan” in place will save your time and energy. Use that time and energy for the actions to reach your goal, rather than wasting it figuring out how you’re going to get back on track.

This week’s Family Fun Tip

Want to hunker down, snuggle up and watch some super hero movies? This week’s Family Fun Tip was suggested by @LiveRealFit on Instagram. She shared the post below from @memezar featuring how to watch the Marvel movies in chronological order. Not the order they were released in theatres, but the order they happened in our timeline. Click the picture below to save to your Instagram account.

And don’t forget to join my FREE Monthly Family Fun Bucket List community. We can work together to plan plenty of quality, intentional family time with the people you love.

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Holly Haynes - Side Hustle Strategist - Business Savvy Mama Podcast

Holly Haynes – 5 Questions with a Mom Entrepreneur

Meet side hustle strategist Holly Haynes…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts

Holly is crazy passionate about teaching women how to build a side hustle (insert job of their dreams) without sacrificing weekends and their priorities! She believes strongly that you can create a routine you love and with the right tools create a lifestyle that works without burnout! You can usually find her chatting biz strategy on my podcast “Crush the Rush” and all things wellness (gotta keep that energy up).

She started her first coaching business in network marketing when her twins were 18 months old while working full time. She was excited to start something she was passionate about but overwhelmed with how to make progress in small pockets of time. The traditional methods of working 3-4 hours a day in blocks of time didn’t work because she quite frankly didn’t that kind of time. So she created a system and strategy that works and used that to build her strategic coaching business that exists today!

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Holly Haynes at the link above. Or get an overview below.

What do you do in your business and why did you choose it?

I help female entrepreneurs take back control of their time with proven systems and structure to create a strategy that works.I started my first coaching business in network marketing when my twins were 18 months old while working full time. I was excited to start something I was passionate about but overwhelmed with how to make progress in small pockets of time. The traditional methods of working 3-4 hours a day in blocks of time didn’t work for me because I quite frankly didn’t have it. So I created a system and strategy that works and used that to build my strategic coaching business that exists today!

Additionally, I have a 20 year corporate strategy career (a masters in business strategy). I work full time for a non-profit. And most days can be found sharing my experiences as a working mom as well as strategy to build a business while working full time. My mission is to share how you can put together a side-hustle strategy and plan that works for you, without giving up your goals and still focusing on your priorities!

Holly Haynes - Side Hustle Strategist - Business Savvy Mama Podcast

What is your greatest strength when it comes to running your business?

Prioritization and making strategy easier to understand. I do think you can do all the things, just the prioritized and most important ones.

What is the area of entrepreneurship where you could grow the most?

Probably Press and PR. I know the least about this.

If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?

Honestly, it would be to hire a coach earlier. I waited until I was almost 5 years in. While I am super dedicated and follow through on all the courses I took and invested in, coaching just takes it to levels I never imagined.

What is your best advice for balancing business and home life or creating intentional family time?

If you don’t block it out, it probably won’t happen. Make it happen! You can be in charge of your schedule. So many people avoid “timeblocking” because they think it is too structured, but I even block unstructured time.

Where can we find you on social media?

Website www.hollymariehaynes.com

Instagram @holly_marie_haynes

Facebook Group Crush the Rush

Podcast Crush the Rush


Family Fun Bucket List - Business Savvy Mama
Why Know Your Why - Business Savvy Mama Podcast

Why You Need to Know Your Why

Do you know your why for your goals?

If you are like many entrepreneurs I know, you’ve got a LONG list of goals you’d like to accomplish in the coming year. And you’re fresh off some time away and raring to get started on making these changes.  I also know that after more than 11 years as an entrepreneur, even the best-laid goal setting strategies lose momentum.

But never fear, my fellow business savvy mamas, that is exactly why we are talking about why today. Specifically your why. Your purpose for setting goals. The root of the reason you want to make a change. 

You may be asking “why do I need to know why?”

Because that purpose is what is going to keep you motivated when you’ve lost momentum. It will pull you back in when you want to give up.

German philosopher Frederick Nietzsche once said, ‘He who has a why can endure any how.’ How many of us get tripped up in HOW we will meet our goals? How can we make more money? How can we find time to exercise or meal plan to eat healthier?

Focusing on your why…the purpose behind the change you want to make helps to keep you motivated when it feels like you can’t figure out HOW you are going to do it.

If you can take time to clarify your why when you are planning what you want to do and how you are going to do it, you will have tools you need to stay motivated.

In the past, you might have sat down at the beginning of the year or whenever you are looking to set some goals and made a list. You might have even broke those goals down in manageable pieces so make it not seem so overwhelming.

And even if you feel like you have planned, scheduled and made your tasks manageable, the momentum will start to wane at some point if you haven’t put yourself in the right mindset to make these changes in your life.

When you align the “what” of your goal with “why” you want to achieve it, you have a positive mindset tool in your back pocket to keep you motivated.

When you complete the simple exercise we are going to talk about in a minute, you can pull out and review you purpose on a daily basis to help you continue to invest in these positive life changes.

And rarely will meeting these goals only improve your life…when you make more money, it benefits your family and your team. Maybe even your clients because you are able to better invest in yourself. When you change your eating habits or start exercising, you can show up better for your spouse and your family. If you make good on your goal to travel more you benefit the travel industries. And perhaps inspire another mom entrepreneur to live their best life.

So how about it…ready to get super clear on your why so you can stay motivated and meet your goals?

How to Clarify and Know Your Why When Setting Goals

There are tons of books, YouTube videos and blog posts with super deep dives on discovering your purpose. And if you are interested in diving deeper, I highly recommend checking out both Start with Why and Find Your Why by Simon Sinek.

But for those of you just tip-toeing into the world of aligning your goals with your purpose, I have a simple exercise to help you clarify why you want to make this change. Because all goals are changes we want to make. The exercise also serves as a tool to help you stay motivated when you want to give in. And it’s as simple as grabbing a pen and paper…or the notes app on your phone and filling in the blank

I want to _________________ because _________________.

Then repeat over and over for every reason you want to make the change. I want to make $100,000 this year because it will help me pay off debt. I want to make $100,000 this year because I want to take my family on a dream vacation. Or I want to make $100,000 this year because I want to buy a new car.

Or maybe I want to lose 20 lbs because I want to feel better about myself in photos. I want to lose 20lbs because I want to feel comfortable in my clothes. I want to lose 20lbs so I can keep up with my active children.

There is no right or wrong to WHY you want to change. The important thing is squeeze every ounce of because out of your brain for your list. Then I want you to keep this list somewhere that is easily accessible. Those days when you don’t feel like putting in the work. Or going to the gym. Or settling for one glass of wine. Pull out the list and remember WHY you are working for this change. Every victory, no matter how small, gets you closer to completing your goal.

Ready to take action on achieving your goals? Let’s get super clear on your why. Fill in the blanks for “I want to _______________ because ____________” for as many reasons as you can possibly think of that you will benefit from this change. Then keep that list where you can review it regularly to keep your why, your purpose front of mind.

This week’s Family Fun Tip

Check out 1000hoursoutside.com to download trackers for both 100 and 1000 hours. 1000 Hours Outside was created by Ginny Yurich, a mom to 5 who wanted to help you set aside screen and get outside.

Click below to join my FREE Monthly Family Fun Bucket List community. We can work together to plan plenty of quality, intentional family time with the people you love.

Click below to join!


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Want to Work Less? - Business Savvy Mama Podcast

Want to Work Less? Start by Knowing Your Numbers.

Are you looking to work less? Um, yes please!

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I am doing a bit of practicing what I preach and scaling back my workload this month. And how do I know that my business won’t completely disappear? Or you won’t forget my podcast for the next 4 weeks? Because I have made a practice of analyzing my numbers on a regular basis so I can lean into my priorities and work less.

And if “analyze” sounds complicated or scary to you, we can call it knowing your numbers. Or charting your numbers. Or tracking your followers…tracking of course meaning how they are responding to you and not like they are a wild turkey. 🦃

Knowing your numbers helps you to see patterns and growth. It helps you identify where to lean in. And where you can let go. It helps you develop content your community will respond to based on what they’ve already told you they like. And all of this helps you work less by working productively.

If you can take some time on a regular basis to chart all the measurable numbers in your business, you too will start to see patterns. And these patterns are what will help you focus your efforts and show up where your customers are delivering what they want from you.

How Can Tracking Help Me Work Less?

It’s very easy to think “I just don’t have time to look back, I want to keep moving forward.” Trust me, I’ve been there. But all the hustle in the world doesn’t mean you’re connecting with potential clients. A viral Instagram post won’t necessarily translate to dollar signs. Burning yourself out doing all the things in all the places won’t grow that “know, like, and trust” factor with the people you want to work with.

As we head into the busy holiday season and the start of 2021, you might feel overwhelmed by trying to plan what the future of your business looks like. Or you might be thinking “screw it, it’s the holidays, I’ll worry about my business in January.” It can be very stressful when you find your brain in so many places at one time.

But when you can start the practice of knowing your numbers, you can see the places to scale back when your mom life gets busy, like during the holiday season. And when you start to plan for January and quarter 1, you can create content and promotions for your ideal audience based on what they’ve told you they want in the places where they want to hear from you.

Knowing your numbers can also help you create content when your exhausted mom brain just doesn’t know what to say any more. You have a list of what your audience liked in the past…all you have to do is figure out a new way to present it. Or drill down deeper into the topic they’ve told you they want to hear about.

And finally, knowing your numbers helps you stay present with your family. Hear me out…the numbers tell you where to be and what to present, from content to products. They also tell you what is most important…your priorities, if you will. Once you know those priority tasks on a daily or weekly basis, you can schedule a time to complete those, knowing the truly urgent and important tasks will be done. Leaving you plenty of time for family game nights, holiday lights, or caring for sick children. Because, tis the season, unfortunately.

Start Knowing Your Number to Work Less

Creating a way to track your numbers is easier than you might think. Of course, you can make it more complicated if you want. but honestly, a basic Excel spreadsheet works.

To start, in the first column, list all the places you show up for marketing. Be sure to include social media platforms, email opt-ins, blog posts, and website statistics. Next, create columns for each month by name or week by date.

If you are just starting out, tracking monthly may give you enough data so you know where to lean in. If you want to dive into weekly recording, be my guest. What’s most important is that you are consistent so you can see the patterns. Where are your followers connecting with your content? Which items have the most purchases or views in your store? What do your potential customers respond to when it comes to social media posts? This is part 2 of my know your numbers process.

It’s not just the numbers of followers, email subscribers, or sales but also the types of content your community responds to. Are there certain angles of your product pictures that received more likes on Instagram? Is there a certain opt-in that resonates more with your potential clients? How are your website visitors finding you? And which sites refer the most viewers?

All these data points from where you are growing to what your audience is responding to helps to inform what you do going forward. Does your audience love when you post quotes? Incorporate more of them into your feed. Do they like a particular style or color of shirt in your boutique? Search out additional items based on what they like. If you are spending tons of time creating content for Facebook but it isn’t referring any traffic to your website, lean into Pinterest more because customers are actually finding you there. You don’t have to be all the places. And you don’t have to constantly recreate the wheel.

Your numbers tell a story. As a result, that story can help you scale back or ramp up. And giving your audience more of what they want where they want it is only going to improve your reach and, in turn, your bottom line.

As we start this final month of 2020, I encourage you to take a little time to look back as you move forward. Create a list of where you show up and how many people engaged with you on that platform or in that space during the previous month.Next, look at what your community responds to…which posts, which products, what platforms lead someone from your community into potential client territory. And finally, as you start to plan for 2021, use the information you find from your monthly review of your numbers to create content and products based on what your audience already wants from you.

In conclusion, my mom entrepreneur friends, that is how you use the power of your numbers to minimize tasks. How you eliminate extra steps. How you use your time wisely and more effectively to complete tasks quicker. And spend more time with your family during the holidays or at any time of the year.


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

Family Fun Bucket List - Business Savvy Mama