Ashley Watson - Pretty Organized Chaos - Business Savvy Mama

Ashley Watson – 5 Questions with a Mom Entrepreneur

Meet CEO and Social Media Expert Ashley Watson…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube

Ashley Watson is a multi-passionate entrepreneur who’s leaped from small business owner turned virtual assistant to her current position as a social media expert. After spending more than 15 years in the hospitality world growing her knowledge of exceptional customer service, media marketing, and learning first hand what it takes to build a brick and mortar business from the ground up, she loves offering knowledge, experience, and creative services to her clients.

Ashley lives in Columbus with her husband and two boys. Theirs is a home full of Star Wars, music, and football! She’s been married for eight years and with her husband, for almost 11! She met him in Arizona where she had her first son. Then they moved to Colorado, where she had her second son. Now they are living back in her native Ohio to be closer to family and raise their boys.

Check out more “5 Questions with a Mom Entrepreneur” weekly chats here…

You can listen to my conversation with Ashley Watson at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it? 

I started this business to help support the back and of busy entrepreneurs. After owning several businesses in the last 10 years, I noticed that this was the one thing I struggled with as a ‘soloprenur’. I always had in the back my mind this idea that one of my businesses will be around fully supporting entrepreneurs. And after starting out as a VA I quickly turned to social media management. I know I will help run the back end of the business and I do all the sales and client communication. I have a Business partner now who is our operation manager.

2. What is your greatest strength when it comes to running your business? 

Taking the time to always learn. I never want to be the smartest in the room. And I have a lot of pride in the time that I carve out to keep learning. I continually make time to grow and strengthen my business and my team.

Ashely Watson - Pretty Organized Chaos - Business Savvy Mama Podcast

3. What is the area of entrepreneurship where you could grow the most? 

I would say starting to collaborate with other entrepreneurs to help each other grow.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Start out with confidence in your pricing. You know your worth and there’s no need to second-guess yourself. Not everyone will be your ideal client and that’s OK!

5. What is your best advice for balancing business and home life or creating intentional family time? 

To put in your calendar for your time off or your one on one time with yourself. Doing whatever makes you happy outside of work. To bring you back to a calm and positive state. This will only help improve your time as a mom and as a wife and as a person!

Where can we find you on social media?


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Kristen Westcott - Business Growth & Systems Strategist - Business Savvy Mama Podcast

Kristen Westcott – 5 Questions with a Mom Entrepreneur

Meet Business Growth and Systems Strategist Kristen Westcott…

Kristen has had a major impact on my growth during my business pivot. She has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and service providers scale without the frustration that massive growth often brings.

When she’s not making life easier for business owners, Kristen is married with 2 daughters (ages 4 & 6) and a husband in Niagara Falls, Ontario, Canada. Her daugthers both love Disney (and their favorite shows rotate so fast she can barely keep up).  And like many Canadians, Kristen’s husband is hockey obsessed. 🤣

Check out more “5 Questions with a Mom Entrepreneur” weekly chats here…

You can listen to my conversation with Kristen Westcott at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it? 

I am a business growth and systems strategist. I help online entrepreneurs (mainly coaches and service providers) cut their work hours in half without dropping the ball on their client work, losing revenue, or having a huge team to manage. I love helping people see that there’s no one right way to build a business that no one “guru” has the secret key to success … there are many ways to be successful and you get to determine your path (and take your lifestyle and circumstances into consideration as you choose!)

2. What is your greatest strength when it comes to running your business? 

Planning and coaching my clients.

Kristen Westcott - Business Growth & Systems Strategist - Business Savvy Mama Podcast

3. What is the area of entrepreneurship where you could grow the most? 

Marketing and visibility.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?

To be more confident in my knowledge and skills and start TAKING ACTION before investing in more courses and programs.

5. What is your best advice for balancing business and home life or creating intentional family time? 

Just because you can doesn’t mean you should! Learn where to let go and where to say no,

Where can we find you on social media?


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Luana HueSing - 5 Questions with a Mom Entrepreneur

Luana HueSing – 5 Questions with a Mom Entrepreneur

Meet the Maui Realtor Mom Luana HueSing…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube

Luana is a real estate matchmaker and problem solver who helps home buyers and sellers achieve their goals in their time-frame, without pressure. Just great service! 

Luana lives on the island of Maui in Hawaii with her blended family of 3 boys (22, 15, & 12 yrs old) and a 2 yr old grandson. These days they spend a lot of time at home due to Covid. Prior to Covid, her 15 yr old was in cross county and paddling. Her 12 yr old was in football.She believes it’s actually been nice not having to rush from one practice field to another. 🤣

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Luana HueSing at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it?

I’m a licensed real estate sales agent. I love helping my clients find the home of their dreams and build wealth. I don’t have a college degree. But I wanted to make the kind of income that required a degree. I was tired of living paycheck to paycheck. When I researched different careers and their incomes that required a degree, I started thinking about what options there were for me to earn that kind of income without a degree. Real estate is what popped into my mind. Which as crazy because this was in 2008 when the real estate world was crumbling. 12 years ago, I prayed and wrote in my journal “One day, I want to be a real estate agent.” 2 years ago, that prayer was answered and I became a licensed realtor.

2. What is your greatest strength when it comes to running your business? 

I like to build connections with my clients and potential clients. I take them from confusion to clarity and confidence. I use social media to do that as well as provide helpful tips and education. Whether someone chooses me as their realtor or not, if they learn something new from me that helps them make one of the biggest purchases in their life, that’s a win for me.

3. What is the area of entrepreneurship where you could grow the most? 

Confidence.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Stay focused on the goal. It’s so easy to get distracted with other projects or ways to make money. I’ve learned that entrepreneurship isn’t a sprint. It’s a learn as you go journey.

5. What is your best advice for balancing business and home life or creating intentional family time? 

I’ve learned how to better manage my time from listening to your podcast. I used to wake up 30 minutes before the kids needed to be up and ready for school. I always felt like I was trying to catch up and keep up. But now, I wake up at 4:30am which gives me 4 hours of quiet time to get work done before the day gets busy and hectic. This new routine has helped me feel less stressed and be more focused with my kids during the day. I’m also less distracted when my husband gets home from work. It helps family time be more intentional and meaningful because my mind isn’t thinking about work that still needs to get done.

Where can we find you on social media?


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Jess Copacia - Mom Empowerment Coach - Business Savvy Mama Podcast

Jess Copacia – 5 Questions with a Mom Entrepreneur

Meet Empowerment Coach for Moms Jess Copacia…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube

Jess is a coach who gives women permission to start putting themselves first! She believes women’s voices often become quieted by mom guilt and society’s opinion of what a wife or mom should look like. This “quieting”  causes women to lose themselves and may lead to unhappiness, overwhelm, stagnation, anxiety and hopelessness. In her Straighten Your Crown program, she encourages women to awaken that inner voice and start taking action to become the QUEEN they were meant to be!

Jess is a mother to two amazing girls, wife, pediatric nurse practitioner and newbie entrepreneur. She would consider her family an “adventurous family”, always looking for ways to get out of the house and have fun! Both of her daughters love playing outside, and are involved in multiple sports. They are little fish in the summer and very competitive board gamers. As a mother, Jess prides herself on making each day a little silly, this may include blaring music while cleaning, having a dance-off or playing hide-and-seek in the dark with glow sticks. She believes the best childhood memories come from the unexpected silly moments, the ones filled with belly laughing and not so much on the ones we weigh so heavily as mothers.

Check out more “5 Questions with a Mom Entrepreneur” weekly chats here…

You can listen to my conversation with Jess Copacia at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it?

I coach fierce mommas on how to stop allowing mom guilt to trap them in a life where their dreams become limited or worse, nonexistent. I use the term mom guilt to explain the phenomena women find themselves in, after checking the boxes off the “life to-do list” and still finding themselves somehow very unhappy. This is because they have allowed their inner badass to become silenced by the fear of not being good enough.

As a nurse practitioner, I have always loved the coaching aspect of medicine. Whether I am coaching a teenager going through chemotherapy, that anxiety is expected or coaching a parent during an illness their child may be going through. I also have always been that person who never turned down a chance to coach one of my friends through a tough time or big life decision. I think I have always had an inner “tug” for the underdog. That individual who needs someone to show them they are definitely not alone. I often tell my clients everyone has “downs” in their life. But it is how you turn it around and use it for fuel that makes life so amazing. My life could be considered blessed from the outside…But I too have gone through things that I would have never predicted.

A few years ago, I found myself with my “to-do list” boxes checked but still unhappy. I was married, successful in my career and had two children but still unfulfilled. I realized that I was no longer REALLY living the way I wanted but living by the expectations of others and giving everything to everyone else. It was through my own journey of straightening my crown and becoming the inner queen I knew was still in there, I realized I could help others do the same thing.

2. What is your greatest strength when it comes to running your business?

Passion! Without passion for a career there is no meaningful reward. Yes, you can make money in a career that you aren’t passionate about but that career soon becomes a job and you start to resent the work. A career that you are passionate about, fuels the soul and keeps you at your best!

3. What is the area of entrepreneurship where you could grow the most?

Realizing the path is winding and confusing. And that’s ok. Again, many of us are programmed to depend on career benchmarks, follow guidelines and our boss to tell us we are doing a good job. However, when it comes to entrepreneurship there is no roadmap and only yourself cheering you on! That was a big adjustment for me and I had to realize my passion is what matters and what I should remain focused on.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?

Holding back only delays success. The fear of what others may think or judgment, made me play it safe in the beginning. Instead of just putting it out there and being my authentic self, instead, I slowly eased into it. I now realize people crave authenticity.

5. What is your best advice for balancing business and home life or creating intentional family time?

Intentional planning! Each week I sit down with my husband and go over a game plan. We talk which days I will need more “me time” for getting goals reached. And what time he needs for his week. The children, are obviously the main focus and driving factor in our daily routine but I have learned by focusing on what makes us happy first, in turns makes the family function better as a whole! I feel most parents (especially moms), take that focus and create a habit of ALWAYS making their children come first.

This habit, is what often creates unease or unhappiness in our lives. I believe parents need to first focus on their journey. Making time for personal goals or hobbies brings happiness, contentment, and being present for their children. I always coach that “it isn’t about the quantity of time with your children, it is about the quality of time”. When constantly putting your children first, you show up drained, frazzled, and resentful. And annoyed and the amount of time you spend isn’t enjoyable. By having your own life goals/dreams, you show up more energized, refreshed, and excited to spend time with your children…Making the time spent QUALITY! Kids will always remember how you show up, not how many times you show up!

Where can we find you online and on social media?


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Holly Haynes - Side Hustle Strategist - Business Savvy Mama Podcast

Holly Haynes – 5 Questions with a Mom Entrepreneur

Meet side hustle strategist Holly Haynes…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube

Holly Haynes is crazy passionate about teaching women how to build a side hustle (insert job of their dreams) without sacrificing weekends and their priorities! She believes strongly that you can create a routine you love and with the right tools create a lifestyle that works without burnout! You can usually find her chatting biz strategy on my podcast “Crush the Rush” and all things wellness (gotta keep that energy up).

She started her first coaching business in network marketing when her twins were 18 months old while working full time. She was excited to start something she was passionate about but overwhelmed with how to make progress in small pockets of time. The traditional methods of working 3-4 hours a day in blocks of time didn’t work because she quite frankly didn’t that kind of time. So she created a system and strategy that works and used that to build her strategic coaching business that exists today!

Check out more “5 Questions with a Mom Entrepreneur” weekly chats here…

You can listen to my conversation with Holly Haynes at the link above. Or get an overview below.

What do you do in your business and why did you choose it?

I help female entrepreneurs take back control of their time with proven systems and structure to create a strategy that works.I started my first coaching business in network marketing when my twins were 18 months old while working full time. I was excited to start something I was passionate about but overwhelmed with how to make progress in small pockets of time. The traditional methods of working 3-4 hours a day in blocks of time didn’t work for me because I quite frankly didn’t have it. So I created a system and strategy that works and used that to build my strategic coaching business that exists today!

Additionally, I have a 20 year corporate strategy career (a masters in business strategy). I work full time for a non-profit. And most days can be found sharing my experiences as a working mom. And sharing my strategy to build a business while working full time. My mission is to share how you can put together a side-hustle strategy and plan that works for you, without giving up your goals and still focusing on your priorities!

Holly Haynes - Side Hustle Strategist - Business Savvy Mama Podcast

What is your greatest strength when it comes to running your business?

Prioritization and making strategy easier to understand. I do think you can do all the things, just the prioritized and most important ones.

What is the area of entrepreneurship where you could grow the most?

Probably Press and PR. I know the least about this.

If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?

Honestly, it would be to hire a coach earlier. I waited until I was almost 5 years in. I am super dedicated and follow through on all the courses I took and invested in. But coaching just takes it to levels I never imagined.

What is your best advice for balancing business and home life or creating intentional family time?

If you don’t block it out, it probably won’t happen. Make it happen! You can be in charge of your schedule. So many people avoid “timeblocking” because they think it is too structured, but I even block unstructured time.

Where can we find you on social media?

Website www.hollymariehaynes.com

Instagram @holly_marie_haynes

Facebook Group Crush the Rush

Podcast Crush the Rush


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Want to Work Less? - Business Savvy Mama Podcast

Want to Work Less? Start by Knowing Your Numbers.

Are you looking to work less? Um, yes please!

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I am doing a bit of practicing what I preach and scaling back my workload this month. And how do I know that my business won’t completely disappear? Or you won’t forget my podcast for the next 4 weeks? Because I have made a practice of analyzing my numbers on a regular basis so I can lean into my priorities and work less.

And if “analyze” sounds complicated or scary to you, we can call it knowing your numbers. Or charting your numbers. Or tracking your followers…tracking of course meaning how they are responding to you and not like they are a wild turkey. 🦃

Knowing your numbers helps you to see patterns and growth. It helps you identify where to lean in. And where you can let go. It helps you develop content your community will respond to based on what they’ve already told you they like. And all of this helps you work less by working productively.

If you can take some time on a regular basis to chart all the measurable numbers in your business, you too will start to see patterns. And these patterns are what will help you focus your efforts and show up where your customers are delivering what they want from you.

How Can Tracking Help Me Work Less?

It’s very easy to think “I just don’t have time to look back, I want to keep moving forward.” Trust me, I’ve been there. But all the hustle in the world doesn’t mean you’re connecting with potential clients. A viral Instagram post won’t necessarily translate to dollar signs. Burning yourself out doing all the things in all the places won’t grow that “know, like, and trust” factor with the people you want to work with.

As we head into the busy holiday season and the start of 2021, you might feel overwhelmed by trying to plan what the future of your business looks like. Or you might be thinking “screw it, it’s the holidays, I’ll worry about my business in January.” It can be very stressful when you find your brain in so many places at one time.

But when you can start the practice of knowing your numbers, you can see the places to scale back when your mom life gets busy, like during the holiday season. And when you start to plan for January and quarter 1, you can create content and promotions for your ideal audience based on what they’ve told you they want in the places where they want to hear from you.

Knowing your numbers can also help you create content when your exhausted mom brain just doesn’t know what to say any more. You have a list of what your audience liked in the past…all you have to do is figure out a new way to present it. Or drill down deeper into the topic they’ve told you they want to hear about.

And finally, knowing your numbers helps you stay present with your family. Hear me out…the numbers tell you where to be and what to present, from content to products. They also tell you what is most important…your priorities, if you will. Once you know those priority tasks on a daily or weekly basis, you can schedule a time to complete those, knowing the truly urgent and important tasks will be done. Leaving you plenty of time for family game nights, holiday lights, or caring for sick children. Because, tis the season, unfortunately.

Start Knowing Your Number to Work Less

Creating a way to track your numbers is easier than you might think. Of course, you can make it more complicated if you want. but honestly, a basic Excel spreadsheet works.

To start, in the first column, list all the places you show up for marketing. Be sure to include social media platforms, email opt-ins, blog posts, and website statistics. Next, create columns for each month by name or week by date.

If you are just starting out, tracking monthly may give you enough data so you know where to lean in. If you want to dive into weekly recording, be my guest. What’s most important is that you are consistent so you can see the patterns. Where are your followers connecting with your content? Which items have the most purchases or views in your store? What do your potential customers respond to when it comes to social media posts? This is part 2 of my know your numbers process.

It’s not just the numbers of followers, email subscribers, or sales but also the types of content your community responds to. Are there certain angles of your product pictures that received more likes on Instagram? Is there a certain opt-in that resonates more with your potential clients? How are your website visitors finding you? And which sites refer the most viewers?

All these data points from where you are growing to what your audience is responding to helps to inform what you do going forward. Does your audience love when you post quotes? Incorporate more of them into your feed. Do they like a particular style or color of shirt in your boutique? Search out additional items based on what they like. If you are spending tons of time creating content for Facebook but it isn’t referring any traffic to your website, lean into Pinterest more because customers are actually finding you there. You don’t have to be all the places. And you don’t have to constantly recreate the wheel.

Your numbers tell a story. As a result, that story can help you scale back or ramp up. And giving your audience more of what they want where they want it is only going to improve your reach and, in turn, your bottom line.

As we start this final month of 2020, I encourage you to take a little time to look back as you move forward. Create a list of where you show up and how many people engaged with you on that platform or in that space during the previous month.Next, look at what your community responds to…which posts, which products, what platforms lead someone from your community into potential client territory. And finally, as you start to plan for 2021, use the information you find from your monthly review of your numbers to create content and products based on what your audience already wants from you.

In conclusion, my mom entrepreneur friends, that is how you use the power of your numbers to minimize tasks. How you eliminate extra steps. How you use your time wisely and more effectively to complete tasks quicker. And spend more time with your family during the holidays or at any time of the year.


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

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Take Time Away - Business Savvy Mama Podcast

How to Take Time Off and Enjoy It

Do you take time off as a mom entrepreneur?

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In the spirit of gratitude and giving, I wanted to give you some tips so you can take time off and enjoy this upcoming holiday season with your family. I know what it is like to be stuck between mom guilt and entrepreneur guilt. And I also know it doesn’t have to be that way.

The strategies we will talk about help you to step away from your business and enjoy guilt-free time off with your family. Or with your spouse or partner. Or on a girls’ trip. The point is…whoever you choose to take time off with, you can do it and feel confident your business will continue without your ever-present hand. And you can enjoy some much needed and well-deserved time away.

If you can commit to discovering what you must do before, practice taking time away to build your confidence, and set boundaries in place to protect your time away, you too can take time off for the holidays. Or, dare I suggest, a vacation.

Why You Need to Take Time Off

And you might be thinking “there is no way I could take time away. Everything would collapse.” Or “I’m fine working while I go on vacation, my family doesn’t mind.”

You may actually schedule and take time off. But the days leading up to your time off is so frantic, you can’t enjoy the first few days of your vacation. Or you might have a wonderful vacation. But because you stress yourself out playing “catch up” when you return, all that good mojo you had going flies out the window.

Learning to take time away improves your mental health. And helps to stave off burnout, which is so common among entrepreneurs. Not to mention it creates lasting memories for us and the people we care about.

Downtime also helps with mental clarity because it gives your brain a rest. It helps improve productivity because we can work focused and with energy.

Not to mention, stepping away from your business can improve your relationships and help with that elusive work/life balance. So many of us moms get into the entrepreneurial game because we want to have flexibility in our schedule and control over how much we work. So make good on this promise to yourself of spending more time with your family. Create those long lasting memories and relationships. Your business will be fine for a few days…if you can incorporate these few strategies I have for you today…

Tips to Take Time Off as a Mom Entrepreneur

  1. Practice Makes Better – If you are nervous about stepping away from your business baby or community, start small. Take weekend days off. Like completely off. Or maybe even a few weekdays to do something you want to do with your family. Build up your confidence in stepping away and realizing it will be there when you come back.
  2. Set Boundaries — If taking time completely away is preventing you from taking time at all, perhaps you need “boundaries” during your time off. Like 10 minutes of social media in the morning and night. But don’t get stuck in a scroll hole ignoring your family. Or you can check your email every other day. You have to find the balance that works for you. And maybe even eventually leave it behind. So quick Instagram stories post is ok. Bringing your laptop to work poolside while your family swims, maybe not so much.
  3. Focus and Finish Priority Tasks — Next, make sure you are crystal clear on what projects need completing before you leave. These tasks have consequences if not completed before you leave. No need to stress over the non-urgent or non-important tasks before you take time off. If they won’t have a direct impact during your vacation, you can let it go. And remember, if you are struggling to determine which of your tasks are time-sensitive, impact-driven, money related, or required, pick up my FREE Priority Recipe with all the ingredients you need to complete the urgent and important tasks for guilt-free downtime. You can pick up your copy at priorities.businesssavvymama.com. And finishing priority tasks leads perfectly to my next tip which is to…
  4. Let Go of the Fluff — When it comes to prepping for time off, your to-do list may feel very full and overwhelming. But I bet if you determine which tasks NEED completing, your list starts to feel less stressful. You should relax during your downtime. Don’t start it off by stressing over incomplete, inconsequential tasks. And don’t waste the time leading up to time off on tasks that won’t have an impact. If it isn’t urgent and important, let it go. As Elsa would say…
  5. Set Yourself Up for Return And finally, as you prep the tasks you do before we leave, look at what you have coming up after your return. Is there something you can add to your priority prep list to help make the transition easier when you come back? For instance, do you plan to take the week between Christmas and New Year’s off? Do you also have some sort of sale or promotion starting at the beginning of January when you return? What can you do now or to make that transition easier coming out of your time off?

Implementing these 5 tips will help you learn to take time away from your business. And actually enjoy the time with your family, your friends, or just by yourself. Upon return, you will find yourself refreshed, focused, engaged, and energized…what are you waiting for? Schedule that time off!


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

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Amy McBride - Business Savvy Mama Podcast

Amy McBride – 5 Questions with a Mom Entrepreneur

Meet personal stylist Amy McBride…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube

Amy is a fellow Columbus resident and mom entrepreneur I connected with via Instagram. She is the as a CPA by day and stylist by choice, Amy is the definition of balancing left and right brain.

With Closet Confidence, Amy helps busy women find their confidence and simplify their lives via their closets. She has always loved fashion and it became a confidence tool as she navigated a corporate finance career and motherhood. Now Amy works with other women (and men!) to create wardrobes that empower them to confidently focus on the things they are most passionate about. She offers both in-person and virtual services including closet edits, personal shopping, and personal styling.  Amy believes that confidence starts from within and a confident closet is a vessel to allowing your best self to show from the inside out.  That’s why her work starts with who her client is as a person and creates a wardrobe that serves her…her body and her life.

Amy lives with her husband, son, and daughter who are the best of friends…most of the time! Like any mom, she thinks they are just the funniest humans alive. They love getting outside (especially these days) and exploring the local metro parks. There is always music playing in their home and you can often find them having spontaneous dance parties. The kids are more into our music than kid songs with favorites including Grateful Dead, Beatles, the Band, and Johnny Cash. We also have a 3-year-old rescue pup named Mickey who they thought was a good idea to adopt a month before their daughter was born. He’s probably the most difficult child! 🤣

Check out more “5 Questions with a Mom Entrepreneur” weekly chats here…

You can listen to my conversation with Amy McBride at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it? 

I help people find their confidence and simplify their lives via their closet. I believe confidence comes within and our clothing is a tool to allowing our best selves shine from the inside out. Since an early age I have loved fashion and it became a confidence tool as I navigated a corporate finance career. When my kids were 1 and 2 I finally jumped into this business idea that I had been thinking about for years. If I was going to be working and away from my kids it had to be doing something that I loved and felt impactful. Crazy time to start a (side) business? Yes. But worth it. Absolutely. I run Closet Confidence on the side while working a job in corporate finance full time.

2. What is your greatest strength when it comes to running your business? 

I think passion is so important in running your own business. There is nothing more motivating than the passion behind your why, not money, not success. And running a business is hard so you need that passion to keep you going. Specific to my business I think my greatest strength has been combining all of these aspects of myself and my experiences. My analytical business sensibility, combined with creativity and love of unique and beautiful things, and finally the way I connect with people. I think everyone deserves to feel special. I have really enjoyed being a part of each of my client’s journey to uncover how uniquely special and talented he or she really is.

3. What is the area of entrepreneurship where you could grow the most? 

I think it’s expanding my impact. While I love working with clients one on one and love it, I have often thought about expanding into working with more people. Like in a group setting or in the social media space. I know I need to think bigger if I want to grow.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Who cares what people think? I spent a lot of time worrying about what people thought about my business. Will people get what I am doing? Would my corporate colleagues think of me differently? What if people don’t like my style? Ultimately I want to serve my customers and audience in the best and most authentic way possible. I have learned that I won’t be for everyone, but that is okay.

5. What is your best advice for balancing business and home life or creating intentional family time? 

Oh man, this is a hard one and a work in progress for me. I think the most elusive commodity in the life of a working mom is time! Early on I felt like if I wasn’t at my full time job, I should be working on my business. It burned me out and kept me from being present for that family time.

Now I set aside nights and weekends that are family only. I also think it’s important to prioritize time with your partner. I’ve also learned to leverage the times that I am most productive and creative. For me that’s the morning, so if I want to get a lot of work done I’ll get up super early before the family wakes. I think finding that balance and intentionality of time takes trial and error to figure out what really works for your family dynamic. I’ve also found that as much as it helps to schedule and block time our family needs some flexibility in that schedule.

Where can we find you online and social media?

Closet Confidence Website

Instagram

Facebook

LinkedIn


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

Family Fun Bucket List - Business Savvy Mama
If Life Gets In the Way Plan - Business Savvy Mama Podcast

What’s Your “If Life Gets In the Way” Plan?

Do you have a plan “if life gets in the way”?

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My sister recently broke her leg after falling off a ladder. The injury brought life in her busy family with four kids to a screeching halt. And it got me thinking…whether it’s the upcoming holidays or a family emergency, do you have a plan for your business “if life gets in the way”?

I think as business owners, we often think “I can’t take time off for the holidays”. Or “keeping my fingers crossed my kids don’t get sick”. But the fact is you can take time off. And you don’t have to fear stepping away from your business in case of emergency. All it takes is what I’m calling an “if life gets in the way” plan.

Creating this plan helps you identify what actually MUST be done if there is an emergency. Or if you’d like to take time off. It solves the problem of feeling stressed before you go on vacation because you know what to focus on. And after because there is less playing catch up. It helps you identify tasks to delegate if your kid gets sick. Or you need to take time away to help your sister with her 4 kids when she’s shattered her tibia.

Can you take some time to identify those priority tasks that will keep you afloat or that are absolutely necessary? Then you can create a plan in case of emergency. Or in case of vacation. Or in case of the holidays.

If you haven’t previously identified your priorities, you may have just ignored your work if an emergency arose. This could lead to stress of playing catch up when you return to it. Or you might stress yourself out getting all your ducks in a row before a vacation. And then you miss the first few days of relaxation trying to un-wind what you wound up the week before.

Right now, you might be looking at the holiday season and think “there’s no way I can take any time off”. Or “I’m afraid if I pull back I will lose momentum”. When it comes to thinking about someone in your family getting sick or injured, do you think “I’ll just cross that bridge when I come to it”? But the holidays are stressful enough. Living during a pandemic is stressful enough. Don’t add to your stress levels when you could prevent that stress with a little extra planning now.

Creating your “if life gets in the way” plan helps you stay present during your vacation. And lessen the stress when emergencies arise. And who wouldn’t want to enjoy vacations more? Or lessen the stress in case of emergency?

As you create this plan, you will start to see where you need to focus your time and energy. Whether you are prepping for time off or simply your regular workweek.

And you’ll be able to be that friend or family member who can swoop in to help at a moment’s notice. Along with staying more present during the time off with your family. You’ve create the piece of mind that what is necessary is complete so you can sit back and enjoy. Or help.

3 Steps to Create Your “If Life Gets In the Way” Plan

If this sounds like something you’d like to incorporate ASAP, I’ve got 3 super simple steps to make creating you “if life gets in the way” plan.

  1. What MUST Completed? – First, you must determine your priorities. I know, broken record, right? But this is why it is so absolutely crucial that you figure out what must be done on your daily and weekly to-do list in order to keep your business afloat, continue to serve and grow your community, and move you toward your goals. If you aren’t sure what your priority tasks might be, pick up my FREE Priority Recipe here.
  2. Eliminate the Unnecessary – Once you’re determined the priority tasks, identify what can go in case of emergency or if you are taking time off. We all have “fluff” on our to-do list. Or tasks that are great but not necessary. Those are the tasks we can let go of when we need the time off. You can always add them back in later. Or maybe you’ll find you didn’t need them anyway.
  3. Delegate What You Don’t Finish – After we’ve decided what we must do and what we can eliminate, figure out if there are tasks you can delegate. Delegating could mean hiring someone to post on social media. Or scheduling your posts for that week. (Delegating to technology is still delegating). Depending on how much time you need or want to take off, there may not necessarily be a ton of tasks that need your hand. But if it is something to complete and it doesn’t require your specific expertise, pass it off to a VA, team member, or an automated system.

Ready to start creating your “if life gets in the way” plan of action? Be sure to grab Your Priority Recipe to set your priority tasks. Then eliminate anything that isn’t absolutely necessary during the time you need off. And figure out the tasks to delegate that don’t need your specific expertise. I want you to feel comfortable taking time off whether for pleasure or emergencies. If you’re struggling to figure out your plan, drop a comment below. Or reach out to me via DM on Instagram or Facebook. Just search for Business Savvy Mama.


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

Family Fun Bucket List - Business Savvy Mama
Jen McRae - 5 Questions with a Mom Entrepreneur

Jen McRae – 5 Questions with a Mom Entrepreneur

Meet artist and jewelry designer Jen McRae…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts | YouTube

I met Jen through the Small Business Moms Facebook group. She is absolutely delightful and I love her blend of creative energy and business sense.

Jen McRae found McRae Design where she creates accessories to wear as tiny works of original work art in her studio in North Carolina. Each piece is one of kind and thoughtfully crafted just for you to shine! Jen’s work can be found online and is featured in over 15 galleries and boutiques in North Carolina, Tennessee, Texas, Wisconsin, and more coming soon. And was just named one of top 40 North Carolina gifts to give by NC Tripping.

Jen is a mom of two boys, 11 and 14 and three crazy pups!

Check out more “5 Questions with a Mom Entrepreneur” weekly chats here…

You can listen to my conversation with Jen McRae at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it? 

I create hand painted jewelry. It started as an accident. I was an artist and teacher who had a great idea!

2. What is your greatest strength when it comes to running your business? 

Creativity, creative thought and brainstorming, positivity.

Jen McRae - McRae Design - 5 Questions with a Mom Entrepreneur

3. What is the area of entrepreneurship where you could grow the most? 

Email marketing, growing in new areas.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

To start sooner and jump in faster.

5. What is your best advice for balancing business and home life or creating intentional family time? 

Bring your kids along. Let them help you in your business and learn about it. Also time management, making sure to take vacation and really leave work behind.

Where can we find you on online or on social media?

Website

Facebook

Instagram


Grab my free mini-course “10 Tips for Working While Kids are Home” here!

Family Fun Bucket List - Business Savvy Mama