Stop Avoiding the Hard Stuff - Business Savvy Mama Podcast

How to Stop Avoiding the Hard Stuff

Bye-bye procrastination! It’s time to stop avoiding what you need to do…

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Last week we talked about what you should work on first. Well, what if that thing is something that you don’t really want to do. We need to stop avoiding the “hard stuff”. We all have aspects of our business where’s it’s like pulling teeth to get it done. Maybe it’s your accounting. Or email marketing. Or cold calling leads.

For me, it’s DM’s. I don’t know why I struggle because I LOVE connecting with my community and it is always a positive exchange. But so often I put it off. Sound familiar? You know it will be good for you or your business. You’ve have positive results from this action in the past. And yet, you still can’t get motivated to act on that thing. Well, mama, that is exactly why we are going to talk about how to stop avoiding the hard stuff.

I like to talk about what I call the “Fulfillment-Productivity Cycle” with my clients and community. When you’re more productive, you feel more fulfilled. And when you’re more fulfilled, you feel more productive. When you finally do the stuff you’ve been avoiding or regularly add the tasks you know will benefit you but you can’t find the motivation for to your routine…you will find the joy of crossing it off your to-do list or the progress you see from taking action far outweighs whatever joy you think you have by avoiding it.

When you start committing to taking action, to putting it on your schedule, maybe even finding accountability to hold you to completing the task, you will start to feel relief that you’ve completed it. Finally! And, many times you will see an impact. You’ll find a place you’ve been wasting money by reviewing your Quickbooks. You’ll connect with a potential client who says “I’m so glad you reached out, I’ve been meaning to call you.”

Avoiding the hard stuff just creates more anxiety. And I don’t know about you, but mom entrepreneur life itself, especially this last year during a pandemic, has enough anxiety on its own. But for some reason, it the back of our minds, we think if we just don’t do it, we might not have to do it. Or another way might pop up that doesn’t seem as hard. And I don’t know about you, but that is rarely the case. All the avoidance did was cause me stress and potentially cost me money or new clients or a good night’s sleep.

You might be thinking “I hear you, Christy but”…and then a whole line of excuses pops up in your brain. I’m an introvert. I don’t know what to say. My finances are such a mess and I’m embarrassed to show someone. I don’t know how to ask for help. I can’t afford help and I can’t do it alone. And let me tell you. You are not alone. Nearly every entrepreneur feels some sort of doubt, imposter syndrome, embarrassment, shame, or fear. It’s the ones that find a way to overcome those thoughts that succeed. And I want you to succeed.

I want you to feel confident tackling tasks outside your comfort zone. To feel confident asking for help from professionals that can get you on track for greater success. And to finally cross that task off your to-do list and think “wow, that wasn’t so bad! Why have I been avoiding it for so long?”

You will start to see growth from completing these impact driven tasks you’ve avoided. And you’ll build confidence or strategies around how you can continue to complete this task in the future without avoiding or delaying it.

And to tie this all up in a neat little bow, when you do those hard thing. The things you’ve been avoiding or putting off, you will feel more fulfilled. You’re fulfilled from crossing them off your list. You’ve fulfilled because you see a result from completing the action. And when you feel fulfilled, you’ll be motivated to do it again. To feel more productive. Not to mention, as fulfilled mama you show up happier and less stressed for your family. Which fulfills you in another way.

How to Stop Avoiding the Hard Stuff

So remember…avoiding a task that you know is beneficial or necessary increases your anxiety. Which can cause irratibility, restlessness, lack of concentration, sleeplessness…just all around no beuno. Instead, let’s make a specific time to commit to working on that hard thing. Maybe find some sort of accountability to check in that you’ve started or completed the task. Think of how good it will feel to finally cross that item off you to-do list and know it is no longer hanging over your head.

Here are your action steps to finally tackle that hard thing you’ve been avoiding. First, I want you to visualize yourself completing the task…maybe you see a successful phone call ending with taking a credit card number. Or maybe you see yourself with extra found time because entering six months of expenses you’ve been avoiding didn’t really take that much time. Perhaps it’s just you smiling in your office chair proud that you did the thing. Feel into how good getting it done feels.

Next, add it to you schedule or make the appointment you need to do it. Not just your list where it gets moved from day to day. Your actual schedule.

And finally, tell your spouse, friend, or coach that you are committing to completing this task on this day by this time. Then ask them to check-in. Accountability is a very powerful motivator.

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