Are you focusing on impact driven tasks in your business?
What the heck am I even talking about? Impact driven tasks? Well, knowing and focusing your energy on your Impact Driven Tasks (aka IDTs) will make the most of the time and effort you put into working on and in your business. It will help you know what to work on when. It will help you determine what you can let go of. And it will help you work less.
Entrepreneurs who recognize and focus on the tasks that will make an impact on their bottom line, grow their community, or create more buzz around their zone of genius will reap the benefits of impact driven tasks. And it’s not just recognizing your IDTs but making them a priority. These are the tasks that you tackle first on your daily to-do list, no matter how much you hate them.
Why Impact Driven Tasks?
Focusing on IDTs is like super-charging your to-do list. Sure, you may have a long list of things you think you need to do. Maybe someone somewhere at some time told you you need to be doing for your business. But do those tasks actually make an impact on your business?
And if you’re thinking “why would I want to add any more to my to-do list. I’m getting results so why would I want to spend more time analyzing and planning.”
Because it means that every effort you make will have a greater effect. It means that you’ll earn a great ROI for the time dollars you invest in growing your business. Not to mention you’ll make more actual dollars in your bank account.
Gone will be the days of trying to figure out what to do first because you will know that those Impact Driven Tasks for the day MUST come first because those are the tasks that will make you money, grow you community, and establish your authority.
And your new found focus can help you to work less but grow more. Meaning more time for the people you love and money to spend doing the things you love with them.
How to Determine Your Impact Driven Tasks
I can hear you out there saying “sign me up. Help me figure out my IDTs!” And that is exactly what we are going to do right now. And it’s so simple yet so effective.
When you make your list of what you will do for your business today or this week, here is how to determine if you task is an Impact Driven Task…
- Does it make you money? Any tasks that are directly in line with the money-making parts of your business is an IDT. Because it makes you money…which is the point of your business. For example, sending an email to your community. Creating a sales page. Making an Instagram story about a product you sell…these are all impact driven tasks. Because they can make you money.
- Does it help you build your community? It’s kind of hard to sell what you do if you don’t have anyone to talk to. That’s why building your community is so important and impact driven. For instance, you could recording a podcast interview for an aligned podcast. Or asking an answering questions during a FB live. Or reaching out to your community on Instagram through Dms just to say “hi” and “welcome”. Because the action is bringing people in and nurturing them, it is impact driven.
- Does it establish your expertise? People want to buy from qualified experts. So when you aren’t spending time directly soliciting sales or nurturing those in your community, you need to focus on actions that make you the go-to person in your field. Actions like writing a blog post or article for online publication. Recording your own podcast addressing topics in your field of expertise. Or writing thoughtful social media posts with valuable information aligned with your zone of genius. If I can read your blog post, hear your podcast, or see your social media post and think “that mama knows what she is talking about”, that is an impact driven task.
When your daily to-do list start with impact driven tasks, you will spend time moving forward and growing your business versus spinning your wheels. Impact driven tasks are the ‘”why” behind every business.
Why you do what you do…to make money, to build a community and to become an expert in your field. When you look at what you will do today, ask yourself “Will this task make me money? Will it build my community” Will it showcase my expertise?” When you can answer “yes” to one of those questions, do that task first. Every. Single. Day.
When you focus your time, energy, and effort on your IDTs, you will see greater growth, more sales, and find you can let other less impactful tasks go…freeing up that time and energy for your family and yourself.
Family Fun Tip
Who wants to have a “YES Day”? If you aren’t familiar with the book Yes Day by Amy Rosenthal-Krause and Tom Lichtenheld. Or if you’re not following Jennifer Garner on IG, you might be wondering what “Yes Day” is. In a nutshell, it is a day where you say “yes” to the requests of your kids.
Cake for breakfast? Yes.
Building a pillow fort in the living room? Yes.
That messy science experiment they’ve been begging you to do? Yes.
They can ask for what they want, within the boundaries you establish, and the answer is “yes” for that day. “Yes Day” isn’t about telling your kids it’s ok to break rules (that’s why you establish clear boundaries ahead of time). Or telling them eating candy 3 meals a day is ok. It’s about spending time doing what THEY choose. Empowering their decisions and ideas.
If a “Yes Day” sounds fun to you, hears how you prepare…pick a day that is not a school day or a day without regularly scheduled activities. You’ll also want to establish your boundaries…how far you will travel, if at all. How much money you will spend. No activities that are harmful to anyone or destructive to property. You can even solicit some requests in advance so you can prepare any food, crafts, or other activities your kids have in mind. Remember, this isn’t about last minute trips to Disney or buying a Playstation 5. It’s about empowering your kid, just for a day.
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