Meet Digital Marketing Specialist Christen Schneider…
I met my fellow Ohio based mom entrepreneurs this past January at the I Heart My Life conference in San Diego. I love that I went 2, 200 miles to meet a new business buddy that lives 2 hours away and grew up just miles from where I live now. Gotta love fate. 🤣
Christen helps coaches and creative businesses like you finally get the email marketing and sales funnel you want, to reach clients you love, all in the time you actually have. She believes that if you tell the right stories to the right people at the right time, you can have a huge impact. It’s all about knowing how to tap into how our brains learn. She was a teacher in a past job life, and it’s her purpose to show as many good business owners, leaders, and change-makers as possible how to teach people to care and build a movement that sticks.
Christen lives near Cleveland, Ohio with her three sons, a husband who she sees all day long (and still think it’s awesome 🙂 ), and a ridiculously stubborn but cute beagle. Her boys like all things space, coloring, building, games, dinosaurs, and super heroes. They also spend a lot of time outside.
You can listen to my conversation with Christen Schneider at the link above. Or get an overview below.
1. What do you do in your business and why did you choose it?
I help creative and service-based businesses get the email marketing and sales funnels they want to reach clients they love, all in the time they actually have. I actually fell in love with marketing and all the writing and tech that goes with it on accident. When I started my original business in 2012, I was a wedding dress designer! I collected a crew of other indie designers around me, ran a show in NYC for 4 years, opened a bridal store for non-traditional brides, and in the course of all of that, found myself teaching other business owners how to do their marketing too. I’m a past teacher and I have always loved tech and writing, so this is the perfect spot for me! I officially closed all wedding related businesses 2 years ago and I’ve loved it.
2. What is your greatest strength when it comes to running your business?
I am never at a loss for ideas to try or potential solutions. I also can explain those to other people very well!
3. What is the area of entrepreneurship where you could grow the most?
Systems. Not the techie kinds, those I get. But the daily get-things-done-consistently-and-logically kind of systems that let you be a CEO instead of a scattered creative.
4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?
Track your financials. Also, if you pivot, let your former audience decide for themselves if they want to follow you or stop. Your pivot might involve more of your former audience than you think it does.
5. What is your best advice for balancing business and home life or creating intentional family time?
I sort my stuff into “need quiet” and “can get done in the living room”. That makes a huge difference in maximizing my work time without holing up for 9 hours a day. Also, it’s ok to set your own version of balance and productivity. My family likes to chill together in the morning, so I typically start my work around 10 instead of super early. It works for us!