Amy Banocy - 5 Questions with a Mom Entrepreneur

Amy Banocy – 5 Questions with a Mom Entrepreneur

Meet Entrepreneur-Speaker-Bestselling Author Amy Banocy…

I meet Amy through the Boss-Moms community on Facebook. Even through social media, I was drawn to her enthusiasm and positivity. And I think you will be, too!

If you’ve ever wondered if happiness a choice, Amy Banocy says, “YES!” And she has the professional success and personal story to prove it. Positive, relatable and authentic, she doesn’t just view life as a glass half full; she sees it as overflowing with abundance. She has worked hard to cultivate a happiness mindset, rejecting the toxic work environments of her past, and choosing instead to seek out business opportunities that allowed her to support and uplift others. Emotional Intelligence informs Amy’s work as a bestselling author and successful entrepreneur. She’s proof that our thoughts and feelings create our beliefs; our beliefs create actions; and our actions lead to outcomes. This Happiness Guru is on a mission to help women ignite their passion, cultivate a happiness mindset and live in abundance.

Amy has 3 boys, ages 7, 12, and 2 months shy of 16! They definitely keep her busy! Since Covid, their activities have changed, but prior to, it was basketball, hockey, ice skating, and baseball for the boys. One of their favorite things to do as a family is to play board games, with favorites being Sorry, Uno and Trouble. Personally, Amy enjoys yoga, meditation, reading, running and walking.

Check out more “5 Questions with a Mom Entrepreneur” weekly chats here…

You can listen to my conversation with Amy Banocy at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it?

I currently have 2 business focuses, as a leader with a direct selling company and as a facilitator and teacher of my Ignite Your Passion community. 9 years ago, I was working in corporate marketing and I entered the world of entrepreneurship, as a consultant with a direct sales company, because I wanted a way out of my toxic work situation. I also wanted to be in an environment that aligned with my values and positive mindset. In 8 months, I was able to leave that toxic job. In 2 years, I hit the top 2% of the company and at 6 years, promoted again to the top 1%. I now lead a team of about 500 amazing entrepreneurs and love helping them grow their businesses.

This growth and success came at a price though, when I found myself suffering with chronic pain and fatigue about 6 years ago, which led me down a health and wellness journey. I made changes to diet, physical & mental health, self-care, and re-prioritizing my life. In doing so, I became such a happier, healthier person, for me, my team and my family. I have always had a passion for empowering women and realized that so many women around me were experiencing the same fatigue and burnout I’d dealt with and that I could help them. Now, I help hundreds of women, through teaching, speaking and writing in my IYP community and in for other organizations. I believe that happiness is a choice and that the choices we make every hour of each day, will determine our happiness factor. It completely fires me up when someone tells me that they implemented strategies I gave them and improved their life. That, is why I do what I do!

2. What is your greatest strength when it comes to running your business? 

Motivating and leading

3. What is the area of entrepreneurship where you could grow the most? 

Taking ideas from the idea stage, to concept, to launch, faster than I do now.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Don’t ever forget why you started your business and always prioritize self care!

5. What is your best advice for balancing business and home life or creating intentional family time? 

I don’t know that it’s so much about balance, because that to me implies a 1:1 ratio, or equal sides. To me, it’s about prioritizing what is important, at that time or season. In my experience, there will always be times when you need to focus more on work and others when you can step back a bit. Identify those seasons and then time manage and create your schedule accordingly.

Where can we find you on online or on social media?


Ignite Your Passion Community



Ready to experience better mental, physical, and emotional health without sacrificing additional time and energy? Let’s jump on a free, no-obligation 15-minute clarity call to see how I can help you experience more fun & fulfillment in your work and home life.


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