Meet CEO and Found of the tech start-up Cyphtr Ali Jones…
I met Ali when she invited me as guest on her Instagram series “Friday Night Live” and we hit it off. I was so excited to chat with her again and have her share her incredible and honest journey with you.
From Executive Producer Assistant on big-budget films to tech startup founder & CEO to marketing consultant, Ali Jones lives in Louisiana where she’s balancing raising her toddler, hosting her IGTV series Friday Night LIVE, and helping entrepreneurs leverage emotional intelligence into their social media marketing to genuinely connect to their ideal client and enjoy making content without the burnout.
Ali is a mom of a 4-year-old and a big furball. She’s been happily married for 5 years. 2020 was a tough year for Ali in more ways than one…her son tested for Oppositional Defiant Disorder which required the whole family to learn different parenting methods in tandem with anger management and Montessori techniques. This along with her husband’s job loss and Covid diagnosis made the end of 2020 very difficult.
Even with all of the drama that 2020 has brought, they are still an extremely happy family that loves to go hiking, biking, and always look forward to another day in this blessed life. They are grateful for their community support and learned to just love each other fiercely through it all.
You can listen to my conversation with Ali Jones at the link above. Or get an overview below.
1. What do you do in your business and why did you choose it?
As a founder of a startup, I’m wearing all the hats while prepping to hire my team. I developed a platform that allows you to follow up with everyone you meet via email the moment you meet them. I wanted to start this company because I have a passion for connecting people. I’m am also a marketing consultant with a focus on emotional intelligence and social media branding. I create quarterly marketing plans in addition to leveling up my client’s social media profiles and content strategy. As far as why I became a consultant, I never planned on doing this work, but I was getting asked to consult for authors and speakers and really enjoyed working with people that had a message and motivation to impact others. Marketing is something that I’m always thinking about, learning more about, and can’t stop talking about.
2. What is your greatest strength when it comes to running your business?
Willpower is my greatest business strength and the only reason I have made it as far as I have. There are many hurdles to starting your own business, and the only way I’m able to have made it over them is by convincing myself to keep trying no matter how many times I fell down before.
3. What is the area of entrepreneurship where you could grow the most?
I need to continue my education on my personal and business finances so that I can better understand when I can delegate and scale.
4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?
I wish I would’ve believed in my own potential sooner and stopped the whole “fake it till you make it” mantra. I wasted a year and a half on stage competing with other startups for the attention of investors in hopes of having the funds to hire developers because “only smart people that are good with math know how to code.” Eventually I gave developing a shot and was able to develop my platform in 4 months and ran over 100 successful demos without having to sell of portions of my company to investors.
5. What is your best advice for balancing business and home life or creating intentional family time?
Balance comes after you find what’s most important to you. You can’t sacrifice the things that make you happy in hopes for a more successful tomorrow. Happiness is wanting what you have, and success is having what you want. If you give up the things that make you happy, then you’ll never want the things that you have tomorrow if you sacrificed the best part of your life today.