Kristen Westcott - Business Growth & Systems Strategist - Business Savvy Mama Podcast

Kristen Westcott – 5 Questions with a Mom Entrepreneur

Meet Business Growth and Systems Strategist Kristen Westcott…

Kristen has had a major impact on my growth during my business pivot. She has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and service providers scale without the frustration that massive growth often brings.

When she’s not making life easier for business owners, Kristen is married with 2 daughters (ages 4 & 6) and a husband in Niagara Falls, Ontario, Canada. Her daugthers both love Disney (and their favorite shows rotate so fast she can barely keep up).  And like many Canadians, Kristen’s husband is hockey obsessed. 🤣

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Kristen Westcott at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it? 

I am a business growth and systems strategist. I help online entrepreneurs (mainly coaches and service providers) cut their work hours in half without dropping the ball on their client work, losing revenue, or having a huge team to manage. I love helping people see that there’s no one right way to build a business that no one “guru” has the secret key to success … there are many ways to be successful and you get to determine your path (and take your lifestyle and circumstances into consideration as you choose!)

2. What is your greatest strength when it comes to running your business? 

Planning and coaching my clients.

Kristen Westcott - Business Growth & Systems Strategist - Business Savvy Mama Podcast

3. What is the area of entrepreneurship where you could grow the most? 

Marketing and visibility.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?

To be more confident in my knowledge and skills and start TAKING ACTION before investing in more courses and programs.

5. What is your best advice for balancing business and home life or creating intentional family time? 

Just because you can doesn’t mean you should! Learn where to let go and where to say no,

Where can we find you on social media?


Family Fun Bucket List - Business Savvy Mama
How to Say No - Business Savvy Mama Podcast

How to Say “No” and Why You Need To

Do you need to learn how to say “no” more often?

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It’s the final episode in my goal setting series. We’ve talked about clarifying our purpose or our why when it comes to our goals. We created a clear plan and then scheduled the steps in that plan along with finding someone to hold us accountable. And today we finish up by talking 2 letters that can make a huge difference in your ability to reach your goals and maintain boundaries to protect your time, energy and effort. And those two letters are N and O. That’s right, we are talking how to say “NO” and why it is important to learn to do this as a business owner and as a mom.

Learning to confidently say no to tasks, people, or opportunities that don’t serve you frees you up for the tasks, people, and opportunities that do. You start to control your time and energy rather than feeling tapped out by constantly meeting the needs and goals of others.

If you are aware of your priorities and learn to evaluate if a task or opportunity serves you, you can learn to boldly say “no” without the need for explanation or excuses.

You might be thinking “saying no feels so negative. I want to be a positive person.” Or “I don’t want to disappoint people”. Maybe even “I’m afraid if I say no I’ll miss out on an opportunity”. And I totally get that. I’ve been working on my “saying yes too much” recovery for many years.

But I love this quote from author Paolo Coehlo…

“When you say ‘Yes’ to others, make sure you are not saying ‘No’ to yourself.”

Maybe it helps if we think of it as being a “yes to you” person rather than a “no” person.

How to Tell if You Need to Say “Yes to You” More

Do you feel tapped out? Do you feel like you don’t have time for yourself or your family? Are you working with people who don’t bring you joy or surrounded by clients who don’t respect your boundaries? Do you feel like you give and give without feeling appreciated? Maybe like you spend so much time fulfilling everyone else’s to-do list that you don’t have time to tackle the priorities or goals on yours?

A practice of confidently saying “no” helps you make time for yourself and your family. It helps you work on your personal and work goals because you aren’t filling your days with tasks you’ve reluctantly agreed to do for other people. And while saying “no” might feel negative, you will start to recognize how positive it feels to fill your day with tasks, people, and opportunities that fill your cup. That help you maintain your positive energy.

On a daily basis, you will feel like you are in control of your schedule. You make the rules. You create a business and family life based on your goals and priorities, not feeling guilty or obligated or at the whim of others.

And when you prioritize your priorities at work, you are able to complete the truly important tasks and turn off work, and tune into family. You can prioritize the quality time with your family, your spouse and your friends versus feeling overwhelmed by obligations to people or tasks that aren’t on your VIP list.

Learn How to Say “No”

But where do you even start being “yes to you” person. How do you tell if a task or opportunity should be a “yes” or a “no” if you are so used to saying yes? I’m going to give you 10 questions to ask yourself to help you determine if you say “yes” or “no”

  1. Do you want to do this?
  2. Does it require your specific expertise?
  3. Do you have time in your schedule for this?
  4. Does this align with your values?
  5. Will it take time away from yourself or your family?
  6. Will it take time away from your work?
  7. Is it a priority?
  8. Will it take time away from something else that is a priority?
  9. Could someone else do this?
  10. Will there be an opportunity for me to do this in the future?

What these 10 questions help you do is slow down and evaluate opportunities before you answer. They help you think of alternate ways you could be involved. For instance, if it doesn’t require your expertise and it would take time away from something that is a priority, could you delegate it to a member of your team. If there is an opportunity to do it again in the future, can you get on the list for the next time around?

Ok. So now you have a system to determine if you should say “no”. But how do you actually do it if it doesn’t feel comfortable? Or you still have that nagging voice saying “you’re going to let people down”? Or they can’t do it without you.”

You practice.

Say it in the mirror. Start by saying “no” to easy no’s. Recognize the times you are saying “yes” and find yourself wishing you said “no”. Commit that feeling to memory so you don’t get roped in again.

The more you practice slowing down and taking time before you make commitments, the easier the no will become. You will start to see progress on the goals you’ve set because you are focusing time and energy on tasks that help you. Rather than spreading yourself too thin. You will start making time for yourself, your family, and your friends again. You will start saying “yes to you” and your goals, your priorities, and your values.

This Week’s Family Fun Tip

This week’s family fun tip comes via last week’s guest on 5 Questions with a Mom Entrepreneur, Luana HueSing. Luana mentioned in our episode that they do weekly family meals with her mother. I noticed in her IG stories Friday that they created a tabletop nacho bar this week. It seemed like a fun option for any of us planning some stay at home Super Bowl activities or just a fun Friday night like Luana.

If you haven’t seen the TikTok trend yet, you start by covering a table with foil. Both to protect the table and for easier cleanup. Make a line of tortilla chips down the center of the foil. Then layer on your favorite nacho toppings….meats, beans, tomatoes, queso, lettuce, jalapenos, guacamole. A pro tip I read is to use queso versus shredded cheese since you can’t melt the cheese in the over. Unless you have a really big oven. Once you’ve layered all your favorite toppings, dig in!

Photo Courtesy of Stupid Food on Reddit

For even more ideas for family fun, join my Free Monthly Family Fun Bucket List. Each month I’ll send you a worksheet to figure out what and when you’ll spend quality time with your family. And you’ll have a monthly family meeting so everyone can submit their input…and mom doesn’t have to plan it all. Click below to join my Monthly Family Fun Bucket List.


Family Fun Bucket List - Business Savvy Mama
Luana HueSing - 5 Questions with a Mom Entrepreneur

Luana HueSing – 5 Questions with a Mom Entrepreneur

Meet the Maui Realtor Mom Luana HueSing…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts

Luana is a real estate matchmaker and problem solver who helps home buyers and sellers achieve their goals in their time-frame, without pressure. Just great service! 

Luana lives on the island of Maui in Hawaii with her blended family of 3 boys (22, 15, & 12 yrs old) and a 2 yr old grandson. These days they spend a lot of time at home due to Covid. Prior to Covid, her 15 yr old was in cross county and paddling. Her 12 yr old was in football.She believes it’s actually been nice not having to rush from one practice field to another. 🤣

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Luana HueSing at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it?

I’m a licensed real estate sales agent. I love helping my clients find the home of their dreams and build wealth. I don’t have a college degree. But I wanted to make the kind of income that required a degree. I was tired of living paycheck to paycheck. When I researched different careers and their incomes that required a degree, I started thinking about what options there were for me to earn that kind of income without a degree. Real estate is what popped into my mind. Which as crazy because this was in 2008 when the real estate world was crumbling. 12 years ago, I prayed and wrote in my journal “One day, I want to be a real estate agent.” 2 years ago, that prayer was answered and I became a licensed realtor.

2. What is your greatest strength when it comes to running your business? 

I like to build connections with my clients and potential clients. I take them from confusion to clarity and confidence. I use social media to do that as well as provide helpful tips and education. Whether someone chooses me as their realtor or not, if they learn something new from me that helps them make one of the biggest purchases in their life, that’s a win for me.

3. What is the area of entrepreneurship where you could grow the most? 

Confidence.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself? 

Stay focused on the goal. It’s so easy to get distracted with other projects or ways to make money. I’ve learned that entrepreneurship isn’t a sprint. It’s a learn as you go journey.

5. What is your best advice for balancing business and home life or creating intentional family time? 

I’ve learned how to better manage my time from listening to your podcast. I used to wake up 30 minutes before the kids needed to be up and ready for school. I always felt like I was trying to catch up and keep up. But now, I wake up at 4:30am which gives me 4 hours of quiet time to get work done before the day gets busy and hectic. This new routine has helped me feel less stressed and be more focused with my kids during the day. I’m also less distracted when my husband gets home from work. It helps family time be more intentional and meaningful because my mind isn’t thinking about work that still needs to get done.

Where can we find you on social media?


Family Fun Bucket List - Business Savvy Mama
Schedule & Accountability When Goal Setting - Business Savvy Mama Podcast

Why Schedules & Accountability are Important When Goal Setting

Do you think about your schedule or accountability when goal setting?

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Scheduling and accountability provide the checks when goal setting for your business or home. Writing your tasks on a schedule carves out specific times to work on specific tasks related to the improvements you would like to make. Finding accountability means it is more than just you checking in on yourself when it comes to the progress you are making.

People who commit to scheduling time for their goals and finding a partner or group to meet with and hold them accountable see up to a 95% success rate with the goals they commit to complete. This according to a study by The American Society of Training and Development. In fact, that same study from the ASTD found a 65% success rate by just telling someone your goals. See why scheduling and accountability are important?

You don’t have to do this alone. Whether you need professional coaching to meet business goals or friendship support in fitness goals, the rewards for reaching your goals are no less if you find a support network to help you get there.

You may think that no one cares what you are trying to accomplish. Or you don’t want bother someone. But trust me when I tell you, your friends and family care about your happiness. They want to share in your success. And if it isn’t your friends or family, that is what the coaching industry is here for. That is why there are coaches to help you eat healthy. To train for a half marathon. To market your business or create a membership. And my personal favorite…to help you to make the most of your time, energy and effort you so can have more fun! When you commit to an accountability buddy and commit to the time it takes to complete your goal, you will succeed.

And that success begets more success. Accomplishing your goals builds confidence to try more things and reach even further when it comes to your business and home life.

Creating a schedule of the tasks you need to complete to reach your goals helps you know exactly what you need to do when. And checking in with your accountability means you are more likely to complete those tasks.

And as I’ve said in the past 2 goal setting episodes, you accomplishing your goals benefits both you and those around you. From feeling healthier and having more energy when you are with your family, to making more money and feel less stressed about your finances, to showing up for your clients or co-workers as a better, more confident you…so many people benefit when you reach your goals. Improvement is never selfish.

How to Start Scheduling & Find Accountability When Goal Setting

So let’s talk steps to schedule time to work on your goals and find accountability to keep you on track…

First, when it comes to scheduling, set aside specific time for a specific purpose. And the more specific about the task and time you can be, the better. Last week we talked about breaking your goal into manageable tasks.

For instance, if you want to add 100 new members to your membership, you figure out your quarterly, monthly, than weekly goals. And let’s say you want to 2 new members to your group this week. You know that direct outreach via DMs works well for bringing in new members. So you will schedule time at 10am each day to send 10 DMs to potential new members. You are assigning a specific task…sending DMs…to a specific time on your schedule…10 am each day.

Or maybe you want to run your first ½ marathon. You have a training schedule that lays out how many runs and the length of each run for the weeks leading up to the race. Rather than just hanging the schedule on the fridge and leaving your training to “if you get around to it”, create specific times on your schedule to do your runs. Create reminders or alarms so that you can stay on track.

And speaking of staying on track, our second tactic for goal success is accountability. Your accountability buddy is there for the expressed purpose of keeping you moving towards your goal. Because even with the best schedule or calendar or reminders, it is easy to talk yourself out of running 2 miles when it’s cold outside. Or sending DMs when you feel like no one is responding.

Our accountability keeps us going when we want to wallow about how long progress is taking or that we want to give up because it doesn’t really matter. Some people find success with friends or family members. Simply asking “hey, I have a goal to do ____________ this year. I’ll be doing X, Y, & Z to reach this goal. Could you check in on me to keep me on track?” Some of us, myself included, need a bit more. We need someone with expertise in the area we’d like to make our change. Hiring accountability says you are serious about your change. Hiring accountability says you need an expert. You could spend more time spinning your wheels or you could cut to the chase and hire someone who makes it their life’s work to help people like you reach goals like you’ve set.

In conclusion, as that enthusiasm for your 2021 goals starts to wane the deeper we get into January, I’d love for you to invest in these success tactics I’ve shared today. Get the tasks you need to meet your goals on your schedule. The more specific you can be about what you will do and when you will do it the better.

And find or hire accountability. Tell your spouse. Tell your best friend. Join a group. Hire a coach. Find that person or people who will make sure your stay on track and meet the goals you’ve set.

And if those goals include working more productively or streamlining your workday so you make the most of your time, energy, and effort, I want to help you. Let’s jump on a free 15-minute call to see how I can help you reach your goals in 2021. You can book your free call at bit.ly/bsmbookacall.

This Week’s Family Fun Tip

This week’s tip is something I love to consult when I am trying to think of fun activities. It’s called the National Day Calendar and you can find it at nationaldaycalendar.com. Trust me when I tell you, there is something you can celebrate with your family every day.

For instance, the day this episode is release, January 19th is World Popcorn Day. Tomorrow, January 20th is National Cheese Lover’s Day. And this coming Saturday, January 24th is both National Peanut Butter Day AND Beer Can Appreciation Day. I love to use these days to create easy, fun activities with my family. So be sure to check out the National Day Calendar as you fill out your family fun bucket list every month. And don’t forget you can pick up your free copy of my Monthly Family Fun Bucket List by clicking below.


Family Fun Bucket List - Business Savvy Mama
Jess Copacia - Mom Empowerment Coach - Business Savvy Mama Podcast

Jess Copacia – 5 Questions with a Mom Entrepreneur

Meet Empowerment Coach for Moms Jess Copacia…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts

Jess is a coach who gives women permission to start putting themselves first! She believes women’s voices often become quieted by mom guilt and society’s opinion of what a wife or mom should look like. This “quieting”  causes women to lose themselves and may lead to unhappiness, overwhelm, stagnation, anxiety and hopelessness. In her Straighten Your Crown program, she encourages women to awaken that inner voice and start taking action to become the QUEEN they were meant to be!

Jess is a mother to two amazing girls, wife, pediatric nurse practitioner and newbie entrepreneur. She would consider her family an “adventurous family”, always looking for ways to get out of the house and have fun! Both of her daughters love playing outside, and are involved in multiple sports. They are little fish in the summer and very competitive board gamers. As a mother, Jess prides herself on making each day a little silly, this may include blaring music while cleaning, having a dance-off or playing hide-and-seek in the dark with glow sticks. She believes the best childhood memories come from the unexpected silly moments, the ones filled with belly laughing and not so much on the ones we weigh so heavily as mothers.

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Jess Copacia at the link above. Or get an overview below.

1. What do you do in your business and why did you choose it?

I coach fierce mommas on how to stop allowing mom guilt to trap them in a life where their dreams become limited or worse, nonexistent. I use the term mom guilt to explain the phenomena women find themselves in, after checking the boxes off the “life to-do list” and still finding themselves somehow very unhappy. This is because they have allowed their inner badass to become silenced by the fear of not being good enough.

As a nurse practitioner, I have always loved the coaching aspect of medicine. Whether I am coaching a teenager going through chemotherapy, that anxiety is expected or coaching a parent during an illness their child may be going through. I also have always been that person who never turned down a chance to coach one of my friends through a tough time or big life decision. I think I have always had an inner “tug” for the underdog. That individual who needs someone to show them they are definitely not alone. I often tell my clients everyone has “downs” in their life. But it is how you turn it around and use it for fuel that makes life so amazing. My life could be considered blessed from the outside…But I too have gone through things that I would have never predicted.

A few years ago, I found myself with my “to-do list” boxes checked but still unhappy. I was married, successful in my career and had two children but still unfulfilled. I realized that I was no longer REALLY living the way I wanted but living by the expectations of others and giving everything to everyone else. It was through my own journey of straightening my crown and becoming the inner queen I knew was still in there, I realized I could help others do the same thing.

2. What is your greatest strength when it comes to running your business?

Passion! Without passion for a career there is no meaningful reward. Yes, you can make money in a career that you aren’t passionate about but that career soon becomes a job and you start to resent the work. A career that you are passionate about, fuels the soul and keeps you at your best!

3. What is the area of entrepreneurship where you could grow the most?

Realizing the path is winding and confusing. And that’s ok. Again, many of us are programmed to depend on career benchmarks, follow guidelines and our boss to tell us we are doing a good job. However, when it comes to entrepreneurship there is no roadmap and only yourself cheering you on! That was a big adjustment for me and I had to realize my passion is what matters and what I should remain focused on.

4. If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?

Holding back only delays success. The fear of what others may think or judgment, made me play it safe in the beginning. Instead of just putting it out there and being my authentic self, instead, I slowly eased into it. I now realize people crave authenticity.

5. What is your best advice for balancing business and home life or creating intentional family time?

Intentional planning! Each week I sit down with my husband and go over a game plan. We talk which days I will need more “me time” for getting goals reached. And what time he needs for his week. The children, are obviously the main focus and driving factor in our daily routine but I have learned by focusing on what makes us happy first, in turns makes the family function better as a whole! I feel most parents (especially moms), take that focus and create a habit of ALWAYS making their children come first.

This habit, is what often creates unease or unhappiness in our lives. I believe parents need to first focus on their journey. Making time for personal goals or hobbies brings happiness, contentment, and being present for their children. I always coach that “it isn’t about the quantity of time with your children, it is about the quality of time”. When constantly putting your children first, you show up drained, frazzled, and resentful. And annoyed and the amount of time you spend isn’t enjoyable. By having your own life goals/dreams, you show up more energized, refreshed, and excited to spend time with your children…Making the time spent QUALITY! Kids will always remember how you show up, not how many times you show up!

Where can we find you online and on social media?


Family Fun Bucket List - Business Savvy Mama
Create a Plan for Goal Setting Success - Business Savvy Mama Podcast

How to Create a Plan for Goal Setting Success

Have you made a goal setting plan yet?

If not, I’ll make sure you make one today. Because when we take the time to plot the steps it takes to reach the goals we’ve set out, we see a clear path from where we are now to where we want to go.

Making a change, especially a major change, can feel exciting at first. But when that initial energy wanes, a clearly defined path helps you to continue to move forward rather than wasting the energy on indecision or overwhelm.

Take the time now, while these goals are fresh and you are feeling super motivated, to plot your path. To figure out your first steps. And maybe even to problem solve for predictable bumps along the route. Then you, too, can increase your likelihood to succeed.

Up until now, when you sit down to write goals at the beginning of the year or whenever you write your goals, you might simply say “I want to increase my membership to 100 members”. Or “I want to lose 25 lbs”. You may even brainstorm some ways to market yourself to a new audience. Or meal plan for healthy food. But without a long term strategy or plan, it is easy to lose momentum.

And right now, that momentum is high. But honestly, raise your hand if you say to yourself “this time it will be different. This time I will stick to it. This time I’m ready.” And then life gets in the way. Or maybe you get in the way of yourself.

Creating a clear path for you to reach your goal helps you know what your next step will be when you feel overwhelmed. You don’t have to know how you’ll lose all 25 pounds, just how you’ll lose 2 lbs this week. You don’t need to figure out where 100 people will come for your group, just where you can reach the next 5.

A goal setting plan gives you the exact steps you need to take on a daily or weekly basis. Stop wondering how you’re going to jump from A to Z today, and just focus on getting from A to B.

And as we talked about in last week’s episode about knowing your why for wanting to set this goal, so often you are not the only person affected when you succeed. Achieving your goals helps you make more money, have more energy, feel more confident, and show up better for your family and yourself.

How to Create a Plan for Goal Setting Success

So let’s dive into a quick exercise you can do to help create your goal setting plan and succeed at making the positive changes you desire in 2021. The example I’m giving today is for business related goals but you could definitely use this same process for any large goal you’d like to break into smaller, more manageable parts.

To clearly define the path to your goal, start from the goal itself. Let’s take our example of gaining 100 new members in our membership program over the next year….

How many new members do we want to add for each quarter of 2021? Let’s assume we’ll add to our numbers throughout the year. So we will add 15 new members in Q1, 20 in Q2, 25 in Q3 and 40 in Q4.

Next, we’ll look at those 15 members we want to add in Q1. This means we want to add 5 new members in each of January, February, and March. When you break it down weekly, you’ll want to add 1-2 people to your membership each week. Just 1-2 people.

And now, what can you do on a daily basis to nurture your community and bring 1 person into your membership this week. You can do that. You can TOTALLY do that. Like the saying “Think Macro, Act Micro.”

Figure out what those smalls steps you can take on a daily and weekly basis are that can bring you close to your goal. And, here’s the important part, WRITE IT DOWN. You’ve got too much on your plate, mama. You need a record of the steps you’ve created. And after you’ve written it down, it needs to go on your schedule. Bonus points if you share your plan with a coach or accountability buddy to keep you on track. In next week’s episode, we’ll dive deeper into scheduling and accountability in case you need some support around that.

I do want to leave you with one more important step as you create your plan of action and next steps for your 2021 goals. Think about what might trip you up.

Do you have vacations planned?

Does your family participate in sports or other activities?

What are the chances you or someone in your family falls ill?

Think about what has tripped you up in the past. What’s knocked you off your goal setting horse? Then plan how you’ll overcome it this time. Do you need to build in time to reset each month? Do you need accountability? What activities will take you away from your work or make it hard to get back in the rhythm? Know what can sabotage your success and pre-plan a way to stay on track.

So in review..when it comes to goal setting, creating a clear plan helps you break your goal down into more manageable steps. Then you can add those steps to your daily or weekly schedule. A plan also helps you know your next step so you don’t have to waste time and energy trying to figure it out. Time and energy that could be spent taking action instead.

And finally, think about what’s attributed to falling off track in the past. Is there a way you can pre-plan or pre-problem solve for when these challenges arise? And just like knowing your next steps, having that “in case of difficulty plan” in place will save your time and energy. Use that time and energy for the actions to reach your goal, rather than wasting it figuring out how you’re going to get back on track.

This week’s Family Fun Tip

Want to hunker down, snuggle up and watch some super hero movies? This week’s Family Fun Tip was suggested by @LiveRealFit on Instagram. She shared the post below from @memezar featuring how to watch the Marvel movies in chronological order. Not the order they were released in theatres, but the order they happened in our timeline. Click the picture below to save to your Instagram account.

And don’t forget to join my FREE Monthly Family Fun Bucket List community. We can work together to plan plenty of quality, intentional family time with the people you love.

Click below to join!


Family Fun Bucket List - Business Savvy Mama
Holly Haynes - Side Hustle Strategist - Business Savvy Mama Podcast

Holly Haynes – 5 Questions with a Mom Entrepreneur

Meet side hustle strategist Holly Haynes…

Subscribe & Listen on Apple Podcasts | Spotify | Stitcher | Google Podcasts

Holly is crazy passionate about teaching women how to build a side hustle (insert job of their dreams) without sacrificing weekends and their priorities! She believes strongly that you can create a routine you love and with the right tools create a lifestyle that works without burnout! You can usually find her chatting biz strategy on my podcast “Crush the Rush” and all things wellness (gotta keep that energy up).

She started her first coaching business in network marketing when her twins were 18 months old while working full time. She was excited to start something she was passionate about but overwhelmed with how to make progress in small pockets of time. The traditional methods of working 3-4 hours a day in blocks of time didn’t work because she quite frankly didn’t that kind of time. So she created a system and strategy that works and used that to build her strategic coaching business that exists today!

Check out more “5 Questions with a Mom Entreprenuer” weekly chats here…

You can listen to my conversation with Holly Haynes at the link above. Or get an overview below.

What do you do in your business and why did you choose it?

I help female entrepreneurs take back control of their time with proven systems and structure to create a strategy that works.I started my first coaching business in network marketing when my twins were 18 months old while working full time. I was excited to start something I was passionate about but overwhelmed with how to make progress in small pockets of time. The traditional methods of working 3-4 hours a day in blocks of time didn’t work for me because I quite frankly didn’t have it. So I created a system and strategy that works and used that to build my strategic coaching business that exists today!

Additionally, I have a 20 year corporate strategy career (a masters in business strategy). I work full time for a non-profit. And most days can be found sharing my experiences as a working mom as well as strategy to build a business while working full time. My mission is to share how you can put together a side-hustle strategy and plan that works for you, without giving up your goals and still focusing on your priorities!

Holly Haynes - Side Hustle Strategist - Business Savvy Mama Podcast

What is your greatest strength when it comes to running your business?

Prioritization and making strategy easier to understand. I do think you can do all the things, just the prioritized and most important ones.

What is the area of entrepreneurship where you could grow the most?

Probably Press and PR. I know the least about this.

If you were to start your business over today, what piece of advice or lesson learned would you emphasize to yourself?

Honestly, it would be to hire a coach earlier. I waited until I was almost 5 years in. While I am super dedicated and follow through on all the courses I took and invested in, coaching just takes it to levels I never imagined.

What is your best advice for balancing business and home life or creating intentional family time?

If you don’t block it out, it probably won’t happen. Make it happen! You can be in charge of your schedule. So many people avoid “timeblocking” because they think it is too structured, but I even block unstructured time.

Where can we find you on social media?

Website www.hollymariehaynes.com

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Family Fun Bucket List - Business Savvy Mama
Why Know Your Why - Business Savvy Mama Podcast

Why You Need to Know Your Why

Do you know your why for your goals?

If you are like many entrepreneurs I know, you’ve got a LONG list of goals you’d like to accomplish in the coming year. And you’re fresh off some time away and raring to get started on making these changes.  I also know that after more than 11 years as an entrepreneur, even the best-laid goal setting strategies lose momentum.

But never fear, my fellow business savvy mamas, that is exactly why we are talking about why today. Specifically your why. Your purpose for setting goals. The root of the reason you want to make a change. 

You may be asking “why do I need to know why?”

Because that purpose is what is going to keep you motivated when you’ve lost momentum. It will pull you back in when you want to give up.

German philosopher Frederick Nietzsche once said, ‘He who has a why can endure any how.’ How many of us get tripped up in HOW we will meet our goals? How can we make more money? How can we find time to exercise or meal plan to eat healthier?

Focusing on your why…the purpose behind the change you want to make helps to keep you motivated when it feels like you can’t figure out HOW you are going to do it.

If you can take time to clarify your why when you are planning what you want to do and how you are going to do it, you will have tools you need to stay motivated.

In the past, you might have sat down at the beginning of the year or whenever you are looking to set some goals and made a list. You might have even broke those goals down in manageable pieces so make it not seem so overwhelming.

And even if you feel like you have planned, scheduled and made your tasks manageable, the momentum will start to wane at some point if you haven’t put yourself in the right mindset to make these changes in your life.

When you align the “what” of your goal with “why” you want to achieve it, you have a positive mindset tool in your back pocket to keep you motivated.

When you complete the simple exercise we are going to talk about in a minute, you can pull out and review you purpose on a daily basis to help you continue to invest in these positive life changes.

And rarely will meeting these goals only improve your life…when you make more money, it benefits your family and your team. Maybe even your clients because you are able to better invest in yourself. When you change your eating habits or start exercising, you can show up better for your spouse and your family. If you make good on your goal to travel more you benefit the travel industries. And perhaps inspire another mom entrepreneur to live their best life.

So how about it…ready to get super clear on your why so you can stay motivated and meet your goals?

How to Clarify and Know Your Why When Setting Goals

There are tons of books, YouTube videos and blog posts with super deep dives on discovering your purpose. And if you are interested in diving deeper, I highly recommend checking out both Start with Why and Find Your Why by Simon Sinek.

But for those of you just tip-toeing into the world of aligning your goals with your purpose, I have a simple exercise to help you clarify why you want to make this change. Because all goals are changes we want to make. The exercise also serves as a tool to help you stay motivated when you want to give in. And it’s as simple as grabbing a pen and paper…or the notes app on your phone and filling in the blank

I want to _________________ because _________________.

Then repeat over and over for every reason you want to make the change. I want to make $100,000 this year because it will help me pay off debt. I want to make $100,000 this year because I want to take my family on a dream vacation. Or I want to make $100,000 this year because I want to buy a new car.

Or maybe I want to lose 20 lbs because I want to feel better about myself in photos. I want to lose 20lbs because I want to feel comfortable in my clothes. I want to lose 20lbs so I can keep up with my active children.

There is no right or wrong to WHY you want to change. The important thing is squeeze every ounce of because out of your brain for your list. Then I want you to keep this list somewhere that is easily accessible. Those days when you don’t feel like putting in the work. Or going to the gym. Or settling for one glass of wine. Pull out the list and remember WHY you are working for this change. Every victory, no matter how small, gets you closer to completing your goal.

Ready to take action on achieving your goals? Let’s get super clear on your why. Fill in the blanks for “I want to _______________ because ____________” for as many reasons as you can possibly think of that you will benefit from this change. Then keep that list where you can review it regularly to keep your why, your purpose front of mind.

This week’s Family Fun Tip

Check out 1000hoursoutside.com to download trackers for both 100 and 1000 hours. 1000 Hours Outside was created by Ginny Yurich, a mom to 5 who wanted to help you set aside screen and get outside.

Click below to join my FREE Monthly Family Fun Bucket List community. We can work together to plan plenty of quality, intentional family time with the people you love.

Click below to join!


Family Fun Bucket List - Business Savvy Mama